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Downturn ‘silver lining’ as extra availability reduces sell-out nights

Three-quarter results boost for Supranational Hotels

Three-quarter year results to September 30 for Supranational Hotels were ‘above expectations’ and the 1200-member consortium is on course to generate 1 million room nights electronically for the eighth consecutive year. The representation-to-reservations brand is predicting a surplus of around £750,000 this year, down from £1.1m in 2008.

Reporting on the figures, managing director Niels Pedersen identifies key advantageous trends. He says, “first, a downturn ‘silver lining’ that assists bookings has been the extra availability and fewer sell-out nights in key business destinations, and second, our member hotels have improved guest loyalty by delivering greater satisfaction for a lower tariff. In addition we now send detailed weekly market intelligence reports to help each hotel plan ahead.”

“I cannot congratulate our hoteliers enough for being ‘on message’ and treating customers better, ending any risk of take-it-or-leave-it attitudes, and displaying stronger teamwork both internally and alongside Supranational,” he adds.

Pedersen identifies a dozen cities where revenues for Supranational have been enhanced as being Oslo, Bergen, Stockholm, Malmo, Athens, Rome, Naples, Cape Town, Johannesburg, Rio de Janeiro, Caracas, and Curitiba.

He adds, “2010 will again be very challenging for the hotel market, and probably worse than 2009. However, Supranational’s beneficial formula, arising from a refusal rate that is down and a repeat booking rate that is up, seems set to continue.”

Vicky Karantzavelou
Co-Founder & Chief Editor - TravelDailyNews Media Network

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.