The Taiwan Tourism Administration Joins Hands with the Bureau of Foreign Trade to Promote Taiwan as a MICE Destination and Advance the New Southbound Policy.
With the goal of attracting over 6 million visitors to Taiwan in 2023 and accelerating the recovery of Taiwan’s MICE industry after the pandemic, the Taiwan Tourism Administration (TTA) has been actively implementing international tourism marketing strategies following its recent restructuring. The TTA, in collaboration with the Bureau of Foreign Trade, Ministry of Economic Affairs, will lead members of the MICE industry to participate in MICE fairs. They will jointly participate in the Incentive Travel & Conventions, Meetings Asia (IT&CMA) scheduled for September 26-28, 2023 in Bangkok, Thailand, with the aim of strengthening the recovery of the New Southbound market.
From January to July 2023, Taiwan welcomed 805,792 visitors from the 18 New Southbound countries for business, exhibition, and tourism purposes. This represents 35.22% of all inbound travelers visiting Taiwan for these purposes. This highlights the importance of TTA’s marketing investments and efforts in these countries.
Tourism offices from many other countries will also be actively participating at the IT&CMA this year, including the Korea Tourism Organization, the Thailand Convention and Exhibition Bureau, and Hong Kong Tourism Board. The exhibition’s theme this year is the positive impact of MICE partnerships on local communities. Experts will be invited to give speeches on the current recovery of large cruise ships and the challenges and prospects for MICE cruises in the new travel era.
Taiwan’s joint promotional delegation will include 16 key MICE-related companies consisting of two Professional Conference Organizers (PCOs), one Destination Management Company (DMC), eight travel agencies, two hotels, two event venues, and one airline. They will engage in meetings with international buyers during the IT&CMA. Overseas buyers have shown a strong interest in Taiwan. Nearly a hundred entities have already booked meeting times during the exhibition with Taiwan’s participants.
The Taiwan pavilion will be constructed of fully-recyclable materials, in line with ESG principles. Moreover, for the first time, holographic projection technology will be used to vividly display three-dimensional images and a number of VR videos introducing Taiwan’s attractions. This will highlight Taiwan’s leading digital technology capabilities, and allow buyers to deepen their understanding of Taiwan in an interactive way.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.