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The Taiwan Tourism Administration’s “Show Me Taiwan!” campaign invites Canadian travellers to immerse in Taiwan’s culture through events in Toronto and Vancouver, fostering deeper connections and promoting tourism innovation.
Toronto, Ontario, Canada – In a move to deepen the connection between Canadian travellers and the vibrant culture of Taiwan, the Taiwan Tourism Administration (TTA) is thrilled to announce the launch of its year-long campaign, “Show Me Taiwan!” in Canada. The campaign, commencing today, is an open invitation to Canadian adventurers and culture enthusiasts to explore and experience Taiwan, the Heart of Asia, in a way that goes beyond conventional tourism.
From left to right: 1) Randall Chiang, General Manager, Eva Airways Corp. America, Toronto Branch 2) Jin-Ling Chen, Director General, TECO, Toronto 3) Claire Wen, Director, TTA, NY, 4) Gail Chang, Marketing Manager, TTA, SF Office
“Show Me Taiwan!” is a campaign that encourages travellers to see, experience, understand, and immerse themselves in the unique tapestry that makes Taiwan a must-visit destination. Crafted around the inherent curiosity and adventurous spirit of Canadians, it is an invitation for an immersive journey into the depths of Taiwan’s rich culture, exquisite cuisine, profound history, and breathtaking landscapes.
To kickstart this thrilling campaign, the TTA invites Canadian travellers to attend its activation events during the holiday season:
- Saturday, 9th – Sunday, 10th December at CF Eaton Centre in Toronto.
- Saturday, 16th – Sunday, 17th December at CF Richmond Centre in Vancouver.
This campaign marks a significant milestone following the September upgrade and rebranding of the Taiwan Tourism Bureau into the Taiwan Tourism Administration. With enhanced powers to set tourism promotion policies, the TTA, under the supervision of the Ministry of Transportation and Communications (MOTC), is dedicated to fostering a renewed interest in travel to Taiwan.
Crowds gather around the #ShowMeTaiwan event space
This year has seen TTA start several new initiatives aimed at driving more tourism to Taiwan: Travellers with a layover of 7 to 24 hours before their connecting flight can register for a free half-day tour in northern Taiwan. Another innovation exciting visitors to Taiwan is TTA’s “Taiwan the Lucky Land” scheme, which rewards individuals traveling to Taiwan with the chance to win NT$5,000 (approximately CA$215) upon arrival in Taiwan.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
