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StarCite, part of Active Network, and a leading global supplier marketplace that connects meeting planners with hotels, destinations and venue suppliers, announced a partnership with Worldhotels, one of the leading groups for independent hotels worldwide. This new partnership will allow Worldhotels’ properties to increase brand awareness through strategic positioning and enhanced content within the StarCite Supplier Marketplace. Additionally, hotels part of the group can drive sales opportunities by reaching a broad audience of qualified leads and responding to RFPs quickly and efficiently.
“We are extremely pleased to partner with StarCite to provide a new source of revenue for our participating properties. Corporate group business is an important revenue stream for our hotels and StarCite’s online platform is an important leverage to take our meeting segment to the next level,” explains Paulo Salvador, Global Vice President of Marketing and Sales at Worldhotels.
Active Network currently serves more than 50 percent of Business Travel News’ Top 100 Corporations and more than 1,000 associations. In addition, Active Network’s event technology solutions power events organized by 10 of the top 15 financial organizations and technology corporations and 9 of the 15 largest pharmaceutical companies in the world, according to 2011 Fortune 500 data. In turn, Worldhotels’ portfolio now stretches to almost 500 properties in 250 destinations and 65 countries across the globe with plans to add 80 new affiliate properties in 2012.
“Partnering with Worldhotels will allow us to significantly expand our Supplier Marketplace and provide more options for professional meeting planners looking for unique venues to host events worldwide,” says JR Sherman, senior vice president and senior general manager of the Business Solutions division at Active Network. “Through StarCite’s innovative meetings and events sourcing technology, we can provide Worldhotels’ properties a host of programs to market their properties to prospective customers.”
Tatiana is the news co-ordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy. She holds a Bachelor degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
