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SiteMinder has announced the release of its next generation, state-of-the-art distribution platform to the global hotel industry. Unveiled last week at World Travel Market in London, the new platform is set to challenge conventional thinking in automated distribution of hotel rooms to leading booking channels.
“The platform is a major step forward in providing unique functionality to users that has not been made available in any other channel management systems to date,” said SiteMinder Managing Director, Mike Ford. “The new system offers a fully transparent dashboard onto everything happening in the underlying switch, from hoteliers being able to instantly see channel connectivity status, right up to the ability to seamlessly connect rooms from their PMS/CRS to the channel rooms in real time,” Mr Ford said.
“What we have done is given full control to the hotelier, to the extent that they do not need to rely on a support desk to connect rooms to channels or to inform them of issues in channel connectivity. This translates into the hotelier being able to launch new offers on booking sites connected back to the channel manager and PMS with a few clicks of the mouse,” said Mr Ford.
More than 5,000 properties in more than 70 countries now use SiteMinder’s cloud-based, zero-transaction-fee technology to increase online revenue, improve business efficiencies and significantly drive down the cost of acquisition.
“We are proud of leading innovation in our industry and challenging traditional views on what channel management technology can do,” Mr Ford said. “For several years from early 2000, the channel management industry was traditionally characterised by a handful of technology providers that failed to innovate effectively and were over-charging for what they offered. We found hoteliers were selecting these legacy offerings due to lack of alternatives but times have changed with hoteliers increasingly savvy and wise as to what they want and they are no longer settling for sub-par technology. This has created an enormous opportunity for us, particularly in the area of integrating online booking channels with the hotel CRS, PMS and revenue management systems, an area we specialise in. We are enjoying great success in continually innovating our products to satisfy the demand hoteliers have for smarter, faster and more reliable distribution tools.”
SiteMinder’s software distribution platform enables hotels to sell more rooms on dozens of accommodation booking sites around the world. From offices in Sydney and London, SiteMinder’s channel management technology allows accommodation providers to manage room availability and rates across a multitude of online channels from a single interface. SiteMinder’s product suite includes the award winning Channel Manager, internet booking engine, TheBookingButton, and ‘plug & play’ distribution technology API, pmsXchange. SiteMinder was launched in 2006.
Tatiana is the news co-ordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy. She holds a Bachelor degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
