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New solution enables airlines to deliver online customer service up to three times faster

SITA partners with CDNETworks to power airline online performance

In a move to provide airlines with optimized delivery of online services, SITA announced a partnership with content delivery network provider, CDNetworks. Together the companies will enable airlines to service customers up to three times faster via the Internet and mobile devices, and to handle peak traffic more efficiently.

Through this agreement, SITA and CDNetworks will provide airlines with a highly optimised online booking management service. This will help airlines improve the performance of web and mobile portals used for airline booking, ancillary sales, check-in and frequent flyer access as information and page downloads will be up to three times faster. Together the companies will improve response times, look-to-book and click-to-book ratios for the airlines.

Assane Oueddo, SITA Vice President, Communications and Infrastructure, said: “CDNetworks’ expertise in speeding dynamic web applications and its global presence, particularly in the growing markets of Asia, makes it the ideal partner for SITA. The combination of its advanced content delivery technology and SITA’s global infrastructure and strong operational capabilities allows us to provide a compelling solution to our customers. Together we can ensure that airlines take advantage of both web and mobile channels and become true global retail powerhouses.

“The 2010 SITA/Airline Business IT Trends Survey reports that airlines are on course to sell the majority of airline tickets direct to passengers by 2013 and because consumers are increasingly intolerant to slow-responding web and mobile applications, airlines must focus on improved application performance.”

This improved performance and capacity-on-demand capabilities will also ensure that in times of both anticipated and unanticipated spikes in user volume, such as those experienced during annual holidays, or during periods of travel disruption, the web and mobile portals will manage the peak traffic and provide consumers with consistently fast responses and service.

Samuel Ko, CEO, CDNetworks, said: “As global airline passenger volumes continue to rise, travellers around the world have increasingly moved online to make and manage their airline bookings. Online aviation portals provide customers with the ability to enhance their travel experience, while providing the airlines with a cost-effective way to develop future customer loyalty and engagement. Together with SITA, we look forward to significantly improving the performance of customer-facing applications in use throughout the air transport industry.”

Through the geographical dispersion of data centres and with more than 100 points of presence (PoPs) across six continents, including numerous PoPs in China, CDNetworks helps companies get closer to their end users. Working with SITA, CDNetworks will improve the response time for airline customers on web and mobile applications, manage capacity and peak traffic, and ensure that there is no single point of failure, which in turn provides reliability and resilience to the applications running on the network.

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