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Already generating anticipation, TravelRave, Asia’s mega travel and tourism festival, is set to return to Singapore in October this year with renewed vigour and more insightful content for delegates.
TravelRave 2011 concluded on a high note last year, with more than 9,500 attendees, representing a 15 per cent growth over the 2010 debut. From 15 to 19th of October, the 2012 edition will see the return of key anchor events such as the Asia Travel Leaders Summit, ITB Asia, Web In Travel, Aviation Outlook Asia and Singapore Experience Awards. In addition, the Asia Pacific Tourism Destination Investment Conference, which was first introduced as the halfday Asia Pacific Hotel and Tourism Investment Conference last year, has evolved into a full-day event this year. Together, these will provide delegates with a compact programme of quality events.
At its core, by bringing together representation from the entire travel and tourism industry, TravelRave 2012 will continue to be a platform for key travel leaders to have a collective voice to influence and maximise the potential of Asia’s tourism.
“Asia continues to be an engine of growth for global tourism,” said Ms. Aw Kah Peng, Chief Executive of Singapore Tourism Board. “This is thus the time to deepen our understanding of Asian consumers and markets. The research and knowledge shared in the first two editions of TravelRave have also reaffirmed our belief that content centred on a better understanding of Asia is key. To this end, we will focus our efforts on making this a vital part of TravelRave 2012, to ensure that TravelRave remains impactful and relevant.”
TravelRave has clearly delivered on fulfilling the needs of delegates from different parts of the tourism sector and in particular for Asia Pacific markets such as Indonesia, Thailand, India, Malaysia and Hong Kong. TravelRave has become a key platform for businesses who are interested in the region to converge, learn, exchange ideas, and leverage the breadth and diversity of Asia and Asian culture.
Indeed, despite the uncertainty in America and Europe, the latest projections by the World Tourism Organisation (UNWTO) indicate that Asia will continue to grow at a healthy four to six per cent, above the international growth rate of three to four per cent1. With Asia’s potential relatively untapped, TravelRave becomes even more integral in bringing together prominent partners and original Asia Pacific events and research to create quality content that further catalyses business opportunities for Asia’s tourism industry.
At TravelRave 2011, the World Travel and Tourism Council (WTTC) released findings on the importance of business travel and its impact on Asia. According to the report, companies will continue to spend to develop and maintain relationships through face-to-face meetings,
but are also looking to maximise their returns. It was also reported that South East Asia generated the highest returns out of business travel to the Asia Pacific.
During the strategic high-level Asia Travel Leaders Summit, leaders discussed the manifold opportunities presented by the fast-rising Middle Affluent Consumer segment in Asia as well as the pressing talent crunch the industry faces despite its large populations.
“TravelRave has become an important event in fostering industry knowledge and understanding the ever-changing needs of the many consumers around Asia Pacific. Visa has benefited from the insights shared by the top industry minds from the last Asia Travel Leaders Summit, which in turn help us in our ongoing efforts to provide the best payment solutions for the industry and the region’s travelers,” said Ross Jackson, Head of Cross Border for Asia Pacific, Central Europe, Middle East and Africa, Visa.
TravelRave 2012 will once again enable participants to come together and discuss key issues pertaining to the ever evolving needs of the Asian travel and tourism industry.
For instance, the Asia Pacific Tourism Destination Investment Conference 2012 will focus on Asia’s future tourism destinations. Supported by the International Hotel Investment Association, this unique event will focus on Tourism Infrastructure Development and Hotel
Investment Opportunities across Asia. The event will consist of an array of networking opportunities, business meetings, exhibitions and a thought-provoking programme featuring insight into the Asian market.
In addition, ITB Asia, as the leading trade show for the Asian travel market, will increase its overall exhibition floor space by 15 per cent, following its record performance in 2011 which saw an increase in business activity, reflecting the strength of the regional travel industry.
The 2011 show also had the largest conference line-up ever including the inaugural TTG Asia Travel Agency conference, the second edition of Association Day as well as panel sessions on ‘Loyalty Programmes’, ‘Boutique Hotels’ and ‘Women in Action’. Participants to the 2012 edition will similarly be able to look forward to an exciting programme line-up.
Mr. Kerry Gumas, President and Chief Executive Officer of Questex Media Group said, “Our experience at last year’s TravelRave was a phenomenal one. We participated for the first time with our Asia Pacific Hotel and Tourism Investment Conference last year, and our return in 2012 with an even bigger event, the Asia Pacific Tourism Destination Investment Conference, marks our faith and commitment to TravelRave. TravelRave is a fantastic idea, and I look forward to returning alongside the other TravelRave events and partners this year.”
Tatiana is the news co-ordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy. She holds a Bachelor degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
