Global premium wine program, Sheraton Social Hour, features curated wine menus and wine tasting wvents in more than 240 hotels around the world.
HONG KONG – Sheraton Hong Kong Hotel & Towers will participate in the recently launched Sheraton Social Hour, a first-of-its-kind, brand-wide premium wine program developed by Sheraton Hotels & Resorts.
The new program, created by today’s premier wine experts and the brand’s global food and beverage team, offers guests a specially curated menu of premium wines and weekly tasting events at more than 240 participating Sheraton hotels around the world.
“We wanted to truly elevate the wine tasting experience for our guests and are proud to introduce Sheraton Social Hour across our global portfolio,” said Vincent Ong, Director, Brand Management, Sheraton Hotels & Resorts and Westin Hotels & Resorts, Asia Pacific. “Our goal is to become a destination for a great wine experience no matter where your travels take you.”
“Sheraton Hong Kong Hotel & Towers is delighted to be a part of the Sheraton Social Hour. We hope that our Social Hour tasting events at Lobby Lounge will offer our guests and residents of Hong Kong opportunities to get together for a world-class wine experience,” said Mr. Charles Woo, Managing Director of Sheraton Hong Kong Hotel & Towers.
Raise a Glass – Sheraton Social Hour Tasting Events
All hotels participating in the brand’s signature global wine program will offer guests a specially curated menu of premium wines that will be available as a lobby bar offering. Designed to create and foster social interaction among guests, Sheraton Hong Kong Hotel & Towers will host evening Social Hour tasting events three times a week featuring three pours of 50ml of premium wines from the “Wines of the World” menu at HK$105 (service charge applies) – available at Lobby Lounge on every Monday, Wednesday and Friday from 7 Jan 2012 onwards at 6 – 8pm. Each glass is served in Stolzle stemware to ensure that each varietal is presented in the perfect stemware that artfully enhances the wine’s flavour and aroma.
White Wines 3 X 50 ml pours for HK$105
- Chardonnay, Pirque – Conchay Toro, Chile
- Rueda DO, Verdejo – Marques de Riscal, Spain
- Sauvignon Blanc Semillon – Cape Mentelle, Australia
Red Wines 3 X 50 ml pours for HK$105
- Cabernet Sauvignon, Reserve Speciale – Bertrand Gerard, France
- Merlot, Marques De Casa Concha – Conchay Toro, Chile
- Shiraz Cabernet Sauvignon – Penfolds, Australia
Social Hour by the Numbers
Sheraton Hotels tested the Sheraton Social Hour program in 19 global properties to tremendous success. Internal research conducted by the brand found that 66% of guests would be more inclined to purchase wine while traveling if there was a premium wine program offered. After experiencing a Sheraton Social Hour pilot program, 95% of guests said they are “very likely” or “likely” to return to another Social hour and would recommend the program to others.
Starwood has spent the last few years enhancing one of the hotel industry’s most iconic brands and Sheraton now stands better than ever with the strongest portfolio in its history. The brand is gaining market share, RevPAR continues to rise, guest satisfaction scores are the highest in the brand’s history and likelihood to return, likelihood to recommend and meeting planner and associate engagement scores are also at all-time highs – signaling that guests are taking notice and rediscovering the new Sheraton, and increasing the brand’s appeal to owners and developers.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
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