Shanghai launched global promotion campaign at Expo Milano 2015

SHANGHAI, CHINA – The Information Office of Shanghai Municipality launched their new Shanghai City global promotion campaign, “Shanghai. Let’s Meet!” on June 9th at Expo Milano 2015. The launch phase of the campaign will run from June 9-18th as part of the Expo in Citta program of the 2015 Expo Milano.
 

The city campaign was developed to amplify a new modern vision of Shanghai, boost its cultural influence, and communicate its true emotional identity. The campaign slogan, “Shanghai. Let’s Meet!,” was shaped from Shanghai’s rich heritage as a place of cultural convergence.
 

Zhu Yonglei, Director General of Shanghai Information Office, said “Shanghai has always been open to the world. Our city has such a rich history of intersecting cultures and perspectives, which still remains true today. We believe that amazing things happen when these perspectives and cultures meet and that’s what we want to champion through this new global campaign.“
 

The campaign launch focused on four initial themes: architecture (Shanghai. Where Architecture Meets.) cuisine (Shanghai. Where Cuisine Meets.), design (Shanghai. Where Design Meets.) and fashion (Shanghai. Where Fashions Meets.).
 

Launch phase of the “Shanghai. Let’s Meet!” campaign is supported by a series of robust events and partnerships. The focal point will be Shanghai’s “City Impression” exhibition in the City Pavilion Sino-Italian Center of Expo Milano, open to the public in the city center, at Duca D’Aosta Square. This pavilion will host photos and designs curated by Alan Chan and Yann Debelle de Montby, inspired by the campaign concept. On June 10th, an opening ceremony took place, unveiling the city campaign and exhibition. Through partnership with Milano Municipality, the campaign is bolstered throughout the city through outdoor ads and radio. Furthering the campaign is a Super Pixel Picture of Shanghai for audiences around the world to interact digitally.
 

“This campaign launch could not have been possible without the support of all our partners and, of course, our good friends in Milan. Through a like-minded vision for the beauty of Shanghai, we have created a global platform that truly represents everything the city has to offer” said Zhu Yonglei, Director General of Shanghai Information Office. “We invite you to experience why Shanghai is ‘where we meet.’ The city’s rich history of intersecting cultures still remains true today, and it is this spirit that has given rise to today’s progress. Our campaign launch in Milan is the first step to bringing Shanghai’s unique character to life.”