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Row 44, Inc., provider of the world’s leading In-Flight Broadband Entertainment Platform, announced a new wireless video-on-demand (VoD) service that allows any commercial airline in the world – regardless of whether or not its planes are broadband-equipped – to offer passengers an extensive library of on-demand movies, television episodes, and bookable destination services via passengers’ Wi-Fi enabled devices. The service is a subset of Row 44’s In-Flight Broadband Entertainment Platform that can later be scaled up – quickly and cost-effectively – to include connectivity and other broadband services.
This new entertainment solution leverages Row 44’s relationships with major Hollywood studios and professional sports leagues to deliver on-demand movies, TV shows and sports content to passengers during their flights. This further expands the use of the Row 44 and MLBAM infrastructure.
Airlines can select from Row 44’s extensive library of content – updated frequently via Wi-Fi – to stream wirelessly to passengers’ smart phones, tablets, laptops and other Wi-Fi enabled devices on demand. Airlines can also use Row 44’s VoD service to offer real-time inventory for bookable destination services – music concerts, theatre tickets, sporting events, ground transportation, etc. – in more than 140 cities around the world.
Row 44 designed this standalone Wi-Fi entertainment service, independent of the company’s In-Flight Broadband Entertainment Platform, to give airlines a low-cost opportunity to deliver personalized in-flight entertainment that leverages passengers’ own Wi-Fi devices. Because the solution comprises several components in Row 44’s broadband solution, airlines can install this lower-cost Wi-Fi offering and inexpensively scale up to Row 44’s full-scale Broadband Entertainment Platform at any time.
“Row 44’s wireless video-on-demand opens up an innovative platform for any airline to generate incremental revenue while delighting their customers,” said Travis Christ, Chief Sales Officer for Row 44. “Uncoupling Row 44’s video-on-demand solution from our In-Flight Broadband Entertainment Platform means that even an airline not yet ready to commit to broadband connectivity can still offer passengers a personalized in-flight entertainment experience, delivered right to their own Wi-Fi devices. This standalone VoD offering will also enable an airline to scale up quickly and cost-effectively to full broadband connectivity when they are ready.”
He added: “Leveraging their passengers’ own smart phones and laptops also means airlines can offer this entertainment service without having to incur the cost, weight and installation time of adding legacy in-flight entertainment hardware such as seatback screens. This service represents a win-win for airlines and their customers.”
Tatiana is the news co-ordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy. She holds a Bachelor degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
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