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International hotel chain, Room Mate Hotels has selected RateTiger’s channel manager RTSuite Allocator to help manage the distribution of room rates and availability across online hotel sites. The Spanish-owned group has implemented RTSuite across all its 17 properties to accelerate the growth of its internet bookings.
The choice to use RateTiger was made by Kathi Grutzmacher’s, Director of Sales Distribution & e-Marketing. She experienced the product during her times with chains like Sol Melia, Hesperia and NH hotels. “I am very pleased to collaborate with RateTiger again. RTSuite allows us to have complete control of our hotel inventory and distribute it across relevant online channels. Half of our bookings are made through direct sales; the other half we manage efficiently with RateTiger by using four – five specific websites that meet our occupancy demands. I give RateTiger 10 out of 10; it is a top quality product with excellent technical features and supportive customer service.”
Compared to traditional hotel products, Room Mate Hotels offers a different concept; the chain positions itself as a design and innovation hotel characterized by customizing all its services to their guests.
“With more and more channels being offered to hotels for distribution, it has become a necessity for hotels to optimize online room rates and availability. Room Mate has a unique personalized offering that needs to reach the right audiences with the right price. Kathi can now control the channels she sells across efficiently and therefore ensure rates are constantly competitive” says Keith Povah, VP Sales International, RateTiger.
TravelDailyNews Asia-Pacific editorial team has an experience of over 35 years in B2B travel journalism as well as in tourism & hospitality marketing and communications.
