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IDeaS Revenue Solutions, provider of pricing and revenue management software, services and consulting, announced that luxury hotel brand, Rocco Forte Hotels, has implemented the IDeaS Revenue Management System (RMS) across its entire estate.
Rocco Forte Hotels is a major player in the luxury European hotel market, with a diverse portfolio comprising of 13 luxury hotels situated in major European cities. The group recently opened its first property in the Middle East, Rocco Forte Hotel Abu Dhabi, and is further expanding in the Middle East and North Africa, with four more properties due to open in the region in the next three years.
“As a group, we wanted to move up to the next level in revenue management automation to increase operational efficiency and performance,” explained Christopher Cooper, director of Revenue at Rocco Forte. “Accordingly, we chose IDeaS as our revenue management provider because of the powerful analytics driving the IDeaS RMS. Getting pricing right is absolutely critical to us and the IDeaS Best Available Rate (BAR) Pricing Module, based on price elasticity of demand, automatically recognizes the impact of constantly changing competitor prices. Since all decisions are updated 3 times every day, we know that our prices are always optimized to drive the highest possible revenue.”
Cooper said, “I have been enthusiastic about IDeaS since I first managed the roll-out of the system in a property back in 2000. Since then, the system has continually improved, and it has been fascinating to watch the company evolve into the industry-standard system it is today. I am committed to articulating the value of revenue management within my organization, and I am confident that IDeaS is the best system to help me with my aim.”
Concluding, Fabian Specht, EMEA regional managing director at IDeaS, said “I firmly believe that with IDeaS’ expertise and support, Rocco Forte Hotels will be practicing revenue management at the highest level of global best practice. All of us at IDeaS are immensely proud to be working in partnership with Rocco Forte Hotels to drive better revenue across the group.”
Tatiana is the news co-ordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy. She holds a Bachelor degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
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