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Leading global sales and marketing company assembles collection of international talent

Resort Homes Group Limited develops strategic international partnerships

Resort Homes Group Limited (RHGL) has formed an international collection of talent catering to luxury residential and resort developers through worldwide strategic partnerships to provide top-notch sales and marketing tactics with leading creative services. RHGL has joined forces with Four Communications, Cheryl Andrews Marketing Communications, Helium Creative and Audubon Lifestyles to provide resort real estate developers with turnkey solutions to buyer acquisition in today’s fast paced and ever-changing market.

RHGL will offer developers a one-stop-shop package to facilitate all aspects of the development, as well as a-la-carte services customized to meet specific portions of the development, marketing and sales cycle.

“We understand the importance of offering an integrated international sales and marketing approach,” said founder of Resort Homes Group Ltd. Robert Mechlin. “We look forward to helping each developer position its property’s unique characteristics to buyers worldwide by leveraging technology, maximizing efficiencies through viral media options, global alliances and strategic partnerships.”

RHGL offers developers a full range of sales and marketing services including:

  • Preliminary feasibility / competitive market analysis
  • Master planning, product mix and site mapping
  • Sales budget development and strategic tactical plans
  • Branding, PR and product positioning
  • Full scale creative, sales collateral and marketing execution
  • Sales center development
  • Sales team procurement, CRM and training
  • Developer profit through sellout

RHGL’s strategic partnership with Four Communications, one of the largest property marketing companies in Europe and one of the largest property media buyers in the U.K. will offer clients unprecedented access to the European and U.K. markets. Four Communications currently provides RHGL’s clients with targeted European, U.K., Russian and Gulf media. They work on residential and commercial properties and have staff available in London, Liverpool, Dubai and Abu Dhabi, providing service from the U.K. to Hong Kong and from Russia to India.

Cheryl Andrews Marketing Communications (CAMC) will manage public relations and publicity campaigns for RHGL’s clients. CAMC is South Florida’s largest public relations firm specializing in real estate, travel and tourism, luxury and lifestyle markets. With more than 20 years of experience, the agency has built a solid reputation for delivering superior client service and unprecedented results, all while staying on top of new and emerging technology.

Helium Creative is a boutique, full service design agency based in Fort Lauderdale specializing in advertising, graphic design, website development, corporate branding, marketing, SEO optimization, iPad and iPhone applications and interactive books throughout U.S. Canada and the Caribbean. Helium Creative has worked on several RHGL client projects including the Cotton Bay Eleuthera project.

The Resort Homes Group has been an advocate of Audubon Lifestyles and the International Sustainability Council (ISC) for many years and is proud to continue its support through Resort Homes Group Limited. Audubon Lifestyles is a non-profit organization based on the Principles for Sustainability, believing that the most natural way to foster sustainability is by working to balance the triple bottom line of people, profit and the planet.

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.