“Asia: the ultimate resort playground” – is exactly what Resort Asia sets out to achieve through their dream to showcase the richness, variety and beauty of Asia’s beach resorts and “hidden jewels”. Created by…
“Asia: the ultimate resort playground” – is exactly what Resort Asia sets out to achieve through their dream to showcase the richness, variety and beauty of Asia’s beach resorts and “hidden jewels”. Created by exhibitions powerhouse Singex Exhibitions, Resort Asia, to be held from 27 to 30 June 2007 on Tanjong Beach on Singapore’s Sentosa Island, will be the one-stop shop and business platform for resort operators, buyers, investors and related suppliers from around the world, especially resort and international resort buyers from Europe, US and other emerging countries like China, India, Eastern Europe and Russia.
Supported by NATAS (National Association of Travel Agents Singapore), PATA (Pacific Asia Travel Agents), STB (Singapore Tourism Board) and the Singapore Exhibition and Convention Bureau, Resort Asia, will be the only trade and consumer exhibition focusing on resorts. Every detail of the show will exude the feeling of resort living — from the choice of the location to the use of cabanas as exhibition booths — creating an ambience of a resort paradise.
Resort owners and operators will promote their properties and room packages to key buyers from around the world. This will also be a golden opportunity for land owners and dedicated country pavilions will display hidden resort treasures and available properties to a global audience. Resort-related suppliers will be able to market their products to the resort operators at competitive costs. Visitors including some specially selected VIP buyer delegations are expected to come from America, Australia, China, Eastern & Western Europe, Indonesia, India, Japan, Malaysia, Philippines, Russia, Singapore and Thailand.
Explaining the rationale behind Resort Asia, Jimmy Wong, Project Director, Singex said, “The South East Asian Travel and Tourism market alone is estimated to be worth more than US$500 billion in 2006 and is expected to grow by 6.3% per annum (World Travel & Tourism Council). This plus a market size of three billion people, Asia represents a very big market base. And, we are only talking about Asia alone. The potential would be even greater if we look further ashore to the markets of Australia, Europe and the Americas.”
Given the size and rising middle-class incomes, Asia is ready to embrace resort as a preferred holiday destination. The on-set of budget airlines and better infrastructure will help connect the remote resort locales in Asia to the rest of the world. Asia resort offerings can be the “Caribbean” or “Mediterranean” of Asia.
“We have observed that the Asia resort travel market is growing phenomenally, with the world’s most affluent and increasingly so amongst Asian travelers, choosing to spend on a spa, a beach, a golf or a diving resort holiday that is enriching and an oasis for the mind, body and soul. Asia offers the most diverse resort options for even the most discerning with our incredible hospitality and gastronomical delights,” added Wong.
Ms Catherine McNabb, Director, Strategic Clusters I, Business Travel & MICE (Meetings, Incentive Travel, Conventions and Exhibitions) Group, Singapore Tourism Board (STB) said, “The STB is proud to support Resort Asia 2007, a high-calibre, one-stop platform for key international industry players representing the entire value chain of the resort industry. Singapore strives to be the Exchange Capital of the World, where global businesses, people, technology and ideas converge to create value for all business events and visitors. Singapore’s strategic location, amidst the fast-growing and dynamic Asian markets and boom in the leisure and business travel, makes it an ideal destination to catalyse business success through providing opportunities for businesses to network, exchange ideas and explore opportunities.”
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