`Resort Asia` participates in ASEAN Tourism Forum

Asia-Pacific

This year at the ASEAN Tourism Forum 2007 (ATF), Resort Asia 2007 will be taking up a booth at the ATF which will be held from January 26 to February 3, 2007 at Suntec Convention Centre, Singapore. Created by…

This year at the ASEAN Tourism Forum 2007 (ATF), Resort Asia 2007 will be taking up a booth at the ATF which will be held from January 26 to February 3, 2007 at Suntec Convention Centre, Singapore. Created by Singex Exhibitions, Resort Asia will be held from 27 to 30 June 2007 on Tanjong Beach in Singapore’s Sentosa Island to an anticipated 150 regional exhibitors and over 2,000 international trade visitors.

Resort Asia will participate under the “TRAVEX” segment of ATF, which is a trade-only mart to meet selected buyers from around the world. This opportune event is for international buyers to gather the latest information on ASEAN tourism products and services, establish new business contacts and learn about tourism trends in the region.

Till date, key exhibitors under the Resort Asia umbrella include regional resort operators such as Genting, Awana Hotels and Resorts, Kima Bajo, One and Only Maldives, Infinity Resorts, Coco Collections and NTUC Club, to name a few. Resort owners and operators will promote their properties and room packages to buyers from around the world. Land owners and country pavilions will also display their hidden resort treasures and available properties to a global audience. Resort-related suppliers will be able to market their products to the resort operators.

Trade visitors are expected to come from countries including Australia, China, Europe, India, Japan, Korea, New Zealand, Russia and U.S.A.

Through ATF 2007, Resort Asia also hopes to reach out to potential hosted buyers from around the world.

Explaining the rationale behind Resort Asia, Benjamin Yap, Project Manager, Singex said, “An exhibition like Resort Asia offers exhibitors the opportunity to showcase the diversity of their resort offerings and network with over 2,000 international trade visitors, industry colleagues and suppliers. There is also the opportunity to directly contact leisure consumers on the last day of the exhibition and receive first-hand feedback from them. The bulk of public visitors will comprise PMEBs from middle to high income groups looking for unique and exotic getaways in the region.”

“The South East Asian Travel and Tourism market alone is estimated to be worth more than US$500 billion in 2006 and is expected to grow by 6.3% per annum (World Travel & Tourism Council). This plus a market size of three billion people, Asia represents a very big market base. The potential would be even greater if we look further ashore to the markets of Australia, Europe and the Americas,” added Yap.

“Given the size and rising middle-class incomes, Asia is ready to embrace resort as a preferred holiday destination. The on-set of budget airlines and better infrastructure will help connect the remote resort locales in Asia to the rest of the world,” concluded Yap.

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