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Pineapple Hospitality announced it is partnering with buuteeq, innovator of the world’s first Cloud DMS (Digital Marketing System) for hotels. Pineapple Hospitality is employing buuteeq to centrally manage its digital marketing and promotions for its four unique properties in Seattle.
Pineapple Hospitality recently leveraged buuteeq’s cloud-based, subscription service to deliver high-performance web, mobile and Facebook sites aimed at the savvy traveler. With buuteeq, Pineapple Hospitality aims to increase occupancy rates through enhancement of their digital communication and immediate access to real-time insights into what prospective guests really want.
“As a local independent hotel collection, we’re always looking for ways to partner with other local and innovative companies as we strive to provide the best guest experiences; buuteeq was the perfect solution for our online presence,” said Michelle Foreman Barnet, president and COO of Pineapple Hospitality. “With the integration of buuteeq’s unique DMS services, our guests can now enjoy the complete Pineapple experience from the time they visit us online, on mobile devices or social networks to the time we welcome them through our hotel doors.”
buuteeq gives Pineapple Hospitality the digital marketing solution needed to analyze how potential guests interact with its online communications as it happens and the control to seamlessly adapt to it. Pineapple Hospitality’s hotel websites have each been redesigned and streamlined using buuteeq’s unique DMS and the company anticipates a 20-30% increase in direct bookings using the system.
“By managing its digital marketing channels in-house, Pineapple Hospitality is now positioned to drive incremental business through mobile and social media conversions,” said buuteeq Co-founder and Chief Customer Officer, Adam Brownstein. “Our friends at Pineapple now have the power to evaluate the effectiveness of their digital marketing activities and make content enhancements in real time to increase direct bookings using buuteeq’s easy-to-understand tracking reports.”
buuteeq enables hotel managers and marketing professionals to populate and manage compelling content on their websites, social media sites and mobile applications from anywhere with a browser. Featuring rich analytics and reporting tools, buuteeq enables properties to increase occupancy and reduce costs by converting more direct bookings through online reservations and eliminates the need for custom hotel web design and development.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
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