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The OpenTravel Alliance (OpenTravel), the travel industry’s leading distribution specification and standards development organization, announces the launch of an airline merchandising project.
This project will create new XML messages or enhance existing messages to support merchandising functionality for airlines and their distribution partners. Included in scope are functional areas like search, availability, pricing and booking, supporting products and services like checked items, seat selection/upsell, cabin upgrades and in-airport services.
“OpenTravel heard from its members that we needed to augment our existing airline messages by including merchandising functionality,” said Valyn Perini, executive director of OpenTravel. “Our goal is to provide the tools airlines, technology providers and distributors need today to meet the rapidly evolving needs of the companies that use our messages, and to continually add value to our members and to the industry.”
OpenTravel member companies participating in the project include Datalex, Amadeus, Travelport, Open Axis, IATA, Cybage, Travel Technology Interactive, ATPCO, United/Continental Airlines, OpenJaw, IBM, Sabre, SITA, US Airways and HP.
“Datalex TDP (Travel Distribution Platform) web services and XML support some of the industry’s most innovative retail and merchandizing strategies today” said Ornagh Hoban, vice president of strategy for Datalex. “As a founding member of the OpenTravel Alliance, we are pleased to participate in this project and contribute our expertise and learning for the benefit of the supply and demand side of travel distribution”.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
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