New Interactive Campaign Highlights Singapore as a World-Class Meetings Destination and the Meetings Industry's 'Passion Made Possible' Spirit.
SECAUCUS, N.J. – Singapore Tourism Board and Northstar Meetings Group introduced a new campaign highlighting Singapore as a world-class meetings destination, which is made evident by its “Passion Made Possible” spirit.
‘Their passion made your event possible‘ is a multi-platform campaign across print, digital, video and events, recognizing “behind the scenes” industry professionals whose passion and commitment to excellence contributes meaningfully to the achievement of successful events and the highest levels of customer satisfaction.
Highlighting Singapore’s “Passion Made Possible” spirit, ‘Their passion made your event possible’ recognizes industry professionals who have gone “above-and-beyond” in supporting business events in Singapore and the U.S. for their global customers.
To learn more about ‘Their passion made your event possible‘ and the achievements of some Singaporean professionals who exemplify the campaign, please visit passionmadepossibleawards.com.
Launched at IMEX America 2017, U.S. meetings industry leaders can nominate and recognize U.S.-based “behind the scenes” industry professionals who embody the “Passion Made Possible” spirit and who contribute to successful business events for their organizations and their customers. ‘Their passion made your event possible‘ seeks nominations from U.S.-based meeting planners and suppliers in categories such as Convention Service Managers, Show Decorators, F&B Managers/Chefs, Transportation Managers and Audio/Visual Specialists. To learn more about the campaign and to nominate industry professionals who have made your events great, visit passionmadepossibleawards.com.
‘Their passion made your event possible‘ will celebrate this select group of industry professionals who represent the ideals of the program with an all-expenses paid trip to Singapore for a cross-cultural exchange with like-minded individuals. Moreover, they’ll be featured across various Northstar Meetings Group media and events, including: Meetings & Conventions, Successful Meetings and Incentive magazines and their respective websites.
The Singapore Tourism Board (STB) is the lead development agency for tourism — one of Singapore’s key economic sectors. Northstar Meetings Group is the leading B-to-B information and marketing solutions company serving all segments of the business and sports meetings, events and incentives markets.
“Singapore is a first-rate meetings destination with a stellar reputation as an innovative, global business and tourism hub,” said David Blansfield, executive vice president and group publisher of Northstar Meetings Group. “Through this campaign, not only will we share the many reasons why Singapore is a premier meetings destination, as well as Singapore’s story of quality service, but also the ‘Passion Made Possible’ attributes that the nation and its people embody. These are universal qualities that make the business events industry work so well.”
“We’re especially delighted that this campaign will recognize passionate professionals from across the U.S. meetings industry — those who oftentimes go unrecognized but embody the “Passion Made Possible” spirit. These are the professionals who make a huge difference in the success of an event,” Blansfield added.
Kershing Goh, regional director, Americas of the Singapore Tourism Board, noted, “Singapore’s ‘Passion Made Possible’ brand captures the never-settling attitude and spirit of the Singapore story. Through this campaign with Northstar Meetings Group, we strive to resonate with U.S. meeting planners in a much deeper and personal way, and celebrate the meaningful stories and passion of those ‘behind the scenes’ who make our MICE events a success.”
Tatiana is the news co-ordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy. She holds a Bachelor degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
