The veteran Madison Avenue Creative Director Alan Platt has joined Agoda Company as Creative Director and is shaking things up at the Asia-based online travel company Agoda.com. Platt will be based primarily in…
The veteran Madison Avenue Creative Director Alan Platt has joined Agoda Company as Creative Director and is shaking things up at the Asia-based online travel company Agoda.com. Platt will be based primarily in Bangkok, where Agoda maintains its operations center on the 27th floor of the plush new Offices at Central World.
Platt’s roster of former clients reads like a ‘who’s who’ of the world’s top brands, including Perrier, Burberry, American Express, Reebok and Tanqueray. He was Group-CD at JWT New York and Senior CD and Ogilvy and Publicis New York, and Copywriter/Art Director at Chiat/Day and Arnell among other stops in his 20-year career. Now he’s turning his talents toward online travel.
Agoda.com fascinated me, says Platt. In the last ten years, they’d built this multi-million dollar business with no branding, no public relations, no advertising—just a focus on delivering a good product at an even better price. This could only happen in Asia. The prospect for developing brands here is incredible. It’s a challenge I couldn`t turn down.
Platt`s career has a healthy connection to travel. He`s the author of a series of humorous travel stories, including Foreign Fool, and has written for The Guardian and Rolling Stone while hopscotching the globe.
Robert Rosenstein, Chief Operating Officer of Agoda says, It’s a dream come true for us to work with someone like Alan. He shares a true passion for travel and its potential to transform lives for the better. This is what makes it all worthwhile for the people who make up Agoda.com. His real life experience with building global brands will help us reach out to millions of travelers, moving beyond our Asian base.
With Asia booming and the online travel sector strengthening, Agoda plans to roll out more aggressively in 2007, adding flight and other content to its extensive worldwide hotel inventory and marketing directly to end-consumers.
Agoda.com offers an alternative to large corporate sites like Expedia, Orbitz and Travelocity, Platt explains. Our focus is squarely on customer service, local connections and insider deals. Ad people are never insiders. It’s good to be one for a change.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
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