New initiative brings AIME 2013 into the future

The latest concepts and innovations for the MICE industry will be showcased during AIME 2013, providing attendees an interacive experience.

A new technology zone is set to launch at the 2013 Asia-Pacific Incentives & Meetings Expo (AIME). The Future Events Experience will showcase the latest concepts and innovations for the MICE industry and provide an interactive experience for attendees eager to stay at the forefront of technological developments.

In partnership with Newtonstrand and Eventskills, the Future Events Experience will feature live demonstrations of the latest pioneering technology, presentations about innovation to address industry trends and challenges, as well as other networking and education opportunities held in the space over the two days of AIME.

Newtonstrand, one of the worlds leading providers of technology and software solutions for the meetings and events industry, will also host Chance2Speak sessions as part of the experience. These sessions will give exhibitors the opportunity to make 10-15 minute presentations about future industry trends and innovations and are expected to generate lively conversation about new ideas on the show floor.

Shuli Golovinski, CEO of Newtonstrand said The Future Events Experience and Chance2Speak are exciting opportunities to get the industry sharing ideas.

For years we have recognised significant changes in the format of meetings due to the entry of the younger generations and new technology. Were continually looking for ways to make meetings more effective and Chance2Speak gives those at the forefront of the industry the opportunity to share their knowledge, he said.

The Future Events Experience area on the floor will be designed by POWA Productions and 1E One Event. The space will be specifically designed to showcase the benefits of wireless connectivity for the MICE industry.

New technology is changing the presentation experience; one way PowerPoint presentations are becoming old-fashioned. The Future Events Experience will reveal new ways to present, using wireless connectivity to create a more interactive experience, said Garth Taylor, Manager of 1E One Event Australia.

Reed Travel Exhibitions (RTE) Director for AIME, Sally de Swart, said that the Future Events Experience gives all attendees another good reason to attend AIME 2013.

”As the leading MICE industry event for the region, it is imperative that AIME is not only across the latest trends and emerging technology, but that we are providing a platform for our attendees and partners to share and learn about the latest innovations so they are enriched by their attendance at the show”, she said.

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Theodore Koumelis

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