MyCEB launches new corporate and incentive campaign accompanied by new promotion material to the use of meetings organizers.
KUALA LUMPUR – Malaysia Convention & Exhibition Bureau (MyCEB) recently launched its brand new campaign named “Malaysia- Asia like never before.” Targeting global corporate and incentive markets, the integrated campaign is supported by the new Corporate and Incentive Guide as well as a series of print and digital advertisements campaign.
According to Ms. Ho Yoke Ping, General Manager, Sales & Marketing of MyCEB, “The campaign focuses on four themes namely ‘Team Building’, ‘Theme Events & Experiences’, ‘Unique Venues’ and ‘Corporate Social Responsibility’ for corporate and incentive clients planning an incentive trip to Malaysia.” She further explained, “The campaign aims to showcase Malaysia in a different light by introducing the four creative and unique themes. The informative Guide is essential for all corporate and incentive planners who are looking for new and unique programmes to experience in Malaysia”.
Furthermore, the campaign is designed to embrace the spirit and essence of Malaysia which is often referred to as a true microcosm of Asia. “Clearly, what makes Malaysia unique is definitely its diversity of cultures where one can get a taste of all of Asia and all its other unique and rare elements, in a single destination. At MyCEB, we constantly try to promote this idea to our clients internationally and think of innovative ways on how to bring this experience to life. If you are looking to ‘wow’ your client, look no further and bring your event to Malaysia”, she said.
The Corporate and Incentive Guide is currently available in English and Mandarin version, and soon in Korean. To know more about the campaign ‘Malaysia – Asia like never before’, meeting and incentive planners are invited to view or download the Guide
Luc Citrinot a French national is a freelance journalist and consultant in tourism and air transport with over 20 years experience. Based in Paris and Bangkok, he works for various travel and air transport trade publications in Europe and Asia.
