Museum Puri Lukisan Ubud in Bali launched a Hollywood-Inspired Eat, Pray, Love Bicycle Tour. Museum Puri Lukisan was opened in 1953 by Dutch painter Rudolf Bonnet together with Tjokorda Gde Agung Sukawati, Prince of Ubud.
UBUD – The Museum Puri Lukisan in Ubud, Bali have launched an innovative “Eat, Pray, Love” package using bicycles as the mode of transport.
Inspired by the scenes of the Hollywood feature film “Eat, Pray, Love” that saw Julia Roberts pedaling her way through the Bali arts and cultural center of Ubud, the Museum Puri Lukisan have designed a tour of their community by bike covering a distance of 3 kilometers. Along the way, cyclists stop at the home of Mangku Ketut Liyer the soothsayer featured in the film. Tour participants also stop briefly at Ubud’s fabled money forest, ending the tour at the Museum Puri Lukisan.
Those operating the tour claim the idea for the “Eat, Pray, Love Bicycle Tour” of Ubud came from Indonesian marketing guru Herman Kertajaya. He describes the product as an ideal community-based tourism product that will bring revenues to the people living in Ubud.
Drawing parallels with the continuing success of James Bond Island in Phuket, Thailand more than 35 years after being featured in the 1974 film “The Man with a Golden Gun,” Kertajaya is confident that, if properly handled, Ubud can reap long term economic benefit by promoting scenes from the Hollywood hit filmed in Ubud.
Museum Puri Lukisan was opened in 1953 by Dutch painter Rudolf Bonnet together with Tjokorda Gde Agung Sukawati, Prince of Ubud. The collection contains paintings and woodcarvings of outstanding quality, which found their origin in the beginning of this century. These art pieces were collected by Rudolf Bonnet during his years as a curator for the museum. Bonnet tried to inspire Balinese art by selecting and promoting the artists. Thanks to his artistic talent Bonnet achieved to generate inspiration for Balinese artists, whom results are now on display in the permanent collection of Museum Puri Lukisan.
Luc Citrinot a French national is a freelance journalist and consultant in tourism and air transport with over 20 years experience. Based in Paris and Bangkok, he works for various travel and air transport trade publications in Europe and Asia.
