A major step forward in the UK for Mercure as Accor revealed that it has signed a management contract with Moorfield Real Estate Fund for 23 hotels in the United Kingdom, representing 2,236 rooms. The…
A major step forward in the UK for Mercure as Accor revealed that it has signed a management contract with Moorfield Real Estate Fund for 23 hotels in the United Kingdom, representing 2,236 rooms. The 20-year contract to manage Mercure brand hotels is renewable for a period of 10 years.
Already present in Britain with the Mercure London City Bankside and the Mercure Brigstow Bristol, Mercure is adding establishments like the Castle Hotel in Windsor, the Queen’s Hotel in Cheltenham, the St Paul’s Hotel in Sheffield and The Shakespeare Hotel in Stratford-upon-Avon.
Mercure is Europe’s third-largest chain with 723 properties in 49 countries. The 23 new hotels will benefit from the leverage of all the brand’s skills and know-how, as well as enabling the chain to step up its development and expand its market coverage in the United Kingdom. Combined 2006 revenue for the hotels is estimated at around £84 million.
Accor already has 97 hotels with a total of 14,111 rooms in the UK, of which there are 2 Sofitel, 30 Novotel, 2 Mercure, 47 Ibis, 6 Etap Hotel and 10 Formule 1. The Mercure transaction is in line with Accor’s strategic commitment to developing its operations in the country, notably with the opening of 2 Sofitel, 2 Novotel, 17 Etap Hotel and 10 Ibis by 2009.
Mercure pursues its development in the Asia-Pacific region
Accor’s 300th hotel in the Asia-Pacific region, the Grand Mercure Xidan Beijing (formerly the Marco Polo)
will advance the Mercure chain portfolio which has already presence in the Asia-Pacific region with 17 hotels. Six new Mercure hotels are expected to open in the region by year-end 2007.
“Each Mercure hotel is unique and nurtures its hospitality expertise, to provide customers with a personalized stay and experience,” said Accor Chief Executive Officer Gilles Pelisson. “As a springboard for Mercure’s development in the United Kingdom, the 23 new hotels will support the chain’s commitment to delivering comfortable lodging, a warm welcome, and the outstanding hospitality that has made the brand’s reputation in its 49 host countries.”
“We are delighted to have formed this partnership with Accor and we look forward to optimising the operational and asset potential of these hotels together,” said Moorfield Group Chief Executive Marc Gilbard. “Accor is clearly a first class international operator and their skills combined with Moorfield Group’s asset and financial capabilities should ensure a successful future for all concerned.”
