Malaysia hosts 2,500 delegates from China’s JoyMan (JM) Group

KUALA LUMPUR – On June 14 another step forward was witnessed in Malaysia Convention & Exhibition Bureau’s (MyCEB) continued bid to transform Malaysia as a top-of-the mind destination for Business Events and Incentive Groups regionally. Malaysia plays host to 2,500 delegates from JOYMAIN (JM) CHINA CO.LTD. GROUP for their conference and corporate incentive trip. The event, from the 12th to the 17th of June 2016 is aimed at enhancing business loyalty which is a business tool designed to change consumer behaviour to improve profit.

 

Delegates from JOYMAIN (JM) CHINA CO. LTD. GROUP participated in a one-day conference on the 14th of June followed by several days of traveling to various touristic spots in Malaysia. This will include an immersive cultural experience, site visits and slice of life experiences. A Gala Dinner was held on the same night of the 14th of June at Sunway Lagoon Surf Beach.

 

The Opening Ceremony was officiated by Datuk Zulkefli Hj Sharif, Chief Executive Officer of MyCEB at the Kuala Lumpur Convention Centre.

 

The staging of this event marks another feather in MyCEB’s cap as more and more incentive groups are making Malaysia their destination of choice. MyCEB is diligently employing continued efforts to fulfil its mandate in realising the Government’s aspiration to achieve a target of 36 million tourist arrivals and RM 160 billion in receipts by 2020.

 

The economic impact of this event will generate an estimate economic value of RM18.8 million within the various industries that are involved. In March 2016, Perfect China, a large incentive group that held its business event here in Malaysia, generated a staggering RM242 million in economic value with a record breaking 12,000 delegates in attendance. More focus is being put into creating a stronger support system to accommodate events of this scale due to its sound economic viability.

 

Datuk Zulkefli Hj Sharif said, “China is one of the top markets for corporate meeting and incentive, contributing 25% of this sector’s arrival. This makes China a practical and promising business partner. Our idyllic beaches, vast green spreads, diversity of culture and food variety ensures that we have a strong competitive edge over the rest of the neighbouring destinations.”