Iconic W brand enters Japan with highly anticipated hotel featuring bold design, delectable dining & a new cultural hub on the local Osaka scene.
Hong Kong – The wait is over. W Hotels Worldwide, part of Marriott Bonvoy’s portfolio of 30 extraordinary brands, lifted the curtains on Japan’s first-ever W hotel. Making its debut along vibrant Midosuji Boulevard, W Osaka will redefine the local hotel scene with the brand’s spirited spin on luxury as the perfect addition to this electric city.
“Osaka’s mix of culture and bold, high-energy lifestyle makes it the ideal setting for the debut of W Hotels in Japan,” said Rajeev Menon, President, Asia Pacific (excluding China), Marriott International. “We are excited to once again be partnering with Sekisui House to welcome W Osaka to the luxury hospitality landscape here, and know international travelers and locals alike will be drawn to the hotel and its playground of possibilities.”
A Minimalist Exterior Veils Extraordinary Interiors
W Osaka asserts its presence in the city’s busy urban streetscape with a black monolith façade designed by Osaka-born, world-renowned architect Tadao Ando. The hotel’s intriguing design concept is expressed as a minimalist exterior concealing colorfully exuberant interiors, a nod to the Edo period when excessive displays of wealth were prohibited, and merchants were said to have dressed modestly in public. However, in private, flamboyance and opulence were free to be expressed, and W Osaka typifies this transformation. The interior design was conceptualized by concrete, the Amsterdam-based design studio behind the extraordinarily chic W London and W Verbier. The design narrative shines a spotlight on the contrast between Japanese minimalism and the limitless excesses of urban life, illuminated by Osaka’s bright neon lights at night.
“The energy and eclecticism of Japan, particularly Osaka, make it the perfect backdrop for a W hotel,” said Jennie Toh, Vice President of Brand Marketing and Brand Management, Asia Pacific, Marriott International. “From unforgettable dining experiences and live music sets to the thoughtful design rooted in the history and culture of the city, W Osaka is a destination within a destination where international jetsetters and local tastemakers meet and make magic.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
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