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Five new strategic affiliate-revenue share partners have been added to the Kiwi Collection community. These “white label” partnerships directly target Kiwi Collection’s mass-affluent audience in niche markets around the globe.
An integral part of Kiwi Collection’s business is based on its white label partnership program. A white label partnership is an agreement between Kiwi Collection and a “partner site” that enables a fully customizable hotel finder and booking engine to be showcased on various pages throughout their website. Partners are attracted to Kiwi Collection for a number of key reasons including industry trustworthiness, diversity of the collection, and the quality of hotelier relationships.
Recent partner additions include World’s Luxury Guide, by Welt Online, the online branch of Die Welt, a German national daily newspaper. Welt Online has a phenomenal international Internet presence, ranking amongst the top 700 websites in the world. World Luxury Guide’s international platform offers readers affluent lifestyle content in both German and English.
Macy’s, one of America’s leading retailers, has selected Kiwi Collection for its new tourism-focused website. The dedicated website visitmacysusa.com is an interactive offering available in eight languages, and aims to support an expansion effort towards domestic and international travelers. Macy’s’ decision to partner with Kiwi Collection was based on the collection’s comprehensive nature, as well as its supreme search and booking capabilities.
An exclusive partnership with A Small World (ASW), the world’s leading invite-only online community, has moved into a new phase in its successful three-year relationship with Kiwi Collection. The overall ASW user experience is now much more integrated with the ASW Hotel Finder. This includes priority placement on the ASW homepage, the popular city guide page, and geo-locator page. Members making reservations using the ASW Hotel Finder receive the best rates at the world’s finest hotels – as well as upgrades and perks.
029 ZEROTONINE is another popular invite-only online club for discerning travelers. Its web platform aims to act as a trusted portal for once-in-a-lifetime travel experiences. Based in Germany, ZEROTONINE has trusted Kiwi Collection to add additional support and technology to its travel concierge service. Members pay up to $5000 Euros per year for the privilege of membership.
Sea Spray Magazine is one of New Zealand’s longest running magazines. First published in 1945 to serve the marine industry, it now boasts vast international distribution, plus a household readership income well above NZ $200,000. Its recently refreshed website now includes an accommodation section featuring a Kiwi Collection booking widget to help readers and VIP members book with all the benefits offered by Kiwi Collection.
Doug Scrymgeour, Vice President of Business Development, Kiwi Collection, says, “Our recent efforts will help us continue to grow in our niche, online space, and differentiate ourselves from the commodity based OTAs”.
TravelDailyNews Asia-Pacific editorial team has an experience of over 35 years in B2B travel journalism as well as in tourism & hospitality marketing and communications.
