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Targets budget market with ChinaExperience.com

Pacific Delight Tours launches new brand

With nearly 40 years experience providing travel retailers with luxury vacations to China and Asia, Pacific Delight Tours is now launching a new travel brand to make China more accessible to the U.S. market. Budget-friendly ChinaExperience.com is a strictly web-based venture streamlining the booking experience with quality pre-assembled packages from America’s most trusted specialist at a value unmatched in the industry.

Reservations, ticketing, payment and documentation will all be done online, enabling ChinaExperience.com – which sports the tagline Experience The Best For Less – to provide agents with extremely competitive rates, while upholding the level of quality for which its parent company is known.

“The decision to launch ChinaExperience.com as a separate brand was made in order to bring China to the mainstream U.S. tourism market without diluting the luxury message that has been at the core of Pacific Delight’s mission from the very beginning,” said Larry Kwan, president of Pacific Delight Tours.

“While Pacific Delight continues to offer fully customizable luxury programs for discerning travelers, ChinaExperience.com provides a narrower selection with limited flexibility at value-oriented price points without sacrificing quality,” added Kwan.

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