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Kew Green Hotels by HK CTS held “Road to Euphoria” sharing campaign

During the event, "Ms. Paris", the traveling/fashion web celebrity shared her experiences traveling to 43 countries on 6 continents.

BEIJING – On July 20 2017, Kew Green Hotels held a sharing campaign of “Road to Euphoria” at SPACE CYCLE, the most stylish, dazzling and fantastic fitness center in Beijing, during which brand concept of affordable luxury in Kew Green Hotels were embodied, namely “English style for ELEMENTS.Vigor for EUPHORIA.Ambition for ENTERPRISE“.

During the event, “Ms. Paris”, the traveling/fashion web celebrity shared her experiences traveling to 43 countries on 6 continents. Together with 30 media and partners within the travel industry, participants explored the 3D dynamic riding under the leadership of a top-class coach, and listened to the rhythmic and fashionable UK tunes jointly and elaborately selected by Kew Green and SPACE CYCLE. During the dynamic bicycle riding, they had a good understanding of Kew Green Hotels’ pursuit for high quality of travel in great ease and leisure, low-carbon and environmentally friendly lifestyle, as well as elegant and exquisite charm of affordable luxury.

Mr. Shi Zhigang, Head of Kew Green Hotels China of HK CTS Hotels Co., Ltd., said in his speech on the site that: “Within one year after the release, Kew Green Hotels have brought excellent hotel experiences and brand values to both customers and investors. Ever since its trial operation, the first flagship hotel under Kew Green Hotels – Kew Green Hotel Wanchai Hong Kong has achieved high applause rate and reputation no matter in online comments, customer satisfaction investigations, or professional reviews by tourism practitioners, thus truly interpreting the location of affordable luxury in middle-scale hotel market. As for investors, Kew Green Hotels enjoy rich tourism sources covered by China Tourism Group in travel agencies, online tourism, hotels, scenic spots, tax exemption, finance, and more than 4000 high-end tourism and hotel member systems. Our professional brand criteria and operational support provide the specialized support for investors from engineering site selection to hotel opening and operation”.

After HK CTS Hotels Co., Ltd.’s acquisition of Kew Green Hotels (UK), the Kew Green Hotels have been set up as a middle-scale hotel brand under joint efforts by Chinese and English teams within one year, aiming to abstract and cultivate customer groups with young attitudes. As the “Affordable luxury hotel brand with an English touch”, Kew Green Hotels provide choice of value in middle-scale hotel market and provide customers with affordable yet luxurious tourism experiences in British style and vitality. By virtue of crossover cooperation with world-class designers, Kew Green Hotels have perfectly combined the top-class hotel quality and cutting-edge fashion, introduced crossover arts, trends and styles to the Chinese market, provided customers with the tourism experiences “more than hotels“, and created the life ecosystem to “go beyond hotels”. Since trial operation of the flagship hotel in HK at the end of 2016, Kew Green Hotels has signed a contract for Kew Green Hotel Baoding project in Xiongan New Area in Mainland China, and also have projects to be contracted in Australia and several regions in Greater China (such as Beijing, Shanghai, Chongqing, Suzhou).

HK CTS Hotels Co., Ltd. owns and manages more than 140 middle and high-end hotels and 32,000 guest rooms globally, covering the brand series of “Metropark Hotels”, “Kew Green Hotels” and “Traveler Inn”, as well as 8 international hotel brands under IHG, Marriott and Hilton distributing in core business and tourism destinations in Asia, Europe, Africa and Australia. Kew Green Hotels plan to set up 200 hotels worldwide in the future three years. Kew Green Hotels will create unique and individual tourism and accommodation experiences for tourists worldwide, and provide them with excellent visual perceptions, affordable luxury accommodation experiences, as well as diversified lifestyle integrating culture, arts and individuality.

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