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The Jordan Tourism Board is targeting tourists from China and Hong Kong with 2 websites in Mandarin and Traditional Chinese. The Chinese languages are the newest edition to 8 other international languages available on its www.visitjordan.com website: Arabic, English, French, German, Spanish, Italian, Russian, and Japanese.
JTB Media and Communications Manager Tohama Nabulsi expressed delight at the launch of the two Chinese languages and said they would provide JTB with a valuable platform to reach a large and important segment of world travelers. She said “they would also help us communicate the elements of unique Jordan experience to the Chinese public.”
The website provides valuable information on Jordan and its diverse and wealthy range of destinations. It gives the visitor a look at the Kingdom, its history and sites, important facts and figures, and an interactive map. It also provides a link to a key event planner (www.calendar.jo) which gives visitors an advanced look at an array of events which are planned to take place during their visit to Jordan, which can be sorted by date, type, and location.
China and India are among the new markets JTB is looking at in its efforts to expand its global reach. Jordan is already an increasingly popular destination among European and American tourists.
Recently released statistics show an 8.4% increase in the numbers of American overnight visitors in 2008 (compared with 2007), and a 16.3% rise in Canadian visitor numbers. European tourists have generally risen by an average of 15.2% despite a drop of visitors from the UK. Visitor numbers from Latin America have registered impressive growth levels in 2008, particularly from Mexico (61%), Brazil (80.5%), Argentina (134%), Chile (106%), and Colombia (63.5%).
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
