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The Thai MICE sector still has more room to thrive and looks for more enthusiastic young professionals to join the team.
Thailand has long been a revered destination for meetings, conventions, exhibitions, as well as leisure travel. The Thai MICE sector still has more room to thrive and looks for more enthusiastic young professionals to join the team.
The Human Resources Department dusts off the old project aka “Kla MICE” welcoming the 3rd batch of college students.
“Kla MICE,” roughly translated to “the new kids on the block” in Thai was initially introduced in 2019 with approximately 40 sophomores joining the course. Due to the coronavirus outbreak in 2019, the Human Resources department offered an online learning platform where students could participate from home instead.
Ms. Thamita Chongswatvorakul, Director of the Corporate Human Resources Department, said “I’m delighted we can complete our unfinished business and bring back the post-pandemic return of Kla MICE. The coronavirus outbreak caused the entire world to go upside down. All the industries have been hit hard and faced critical challenges including a shortage of staff. The Thai MICE industry needs more young professionals whom we can rely on to make the MICE industry thrive again.
We take pride in supporting the Thai hospitality and MICE industry by training approximately 40 students in their junior year from various universities including Silpakorn University, Kasetsart University, Chiang Mai University, Khon Kaen University, Srinakharinwirot University, Bansomdet Chaopraya Rajabhat University, and Rajamangala University of Technology Thanyaburi to prepare them for the corporate event world through an all-encompassing course designed to give students inclusive learning pathways and the foundational skills of event management. Students work closely with senior executives and managers from multiple departments such as Operations, Sales Department, Food and Beverage Department, Lakefront restaurants, Exhibition Project, and Human Resources Department to gain the knowledge and hands-on experience as well as have direct access to immediate response when questions arise. Students are also anticipated to team up and host an exhibition under the theme of MICE & Sustainability to complete this 2-month summer course.
She continued, “The MICE industry is a potent business sector that generates billions in revenue, contributes to economic growth, and creates millions of jobs; therefore, as a proactive MICE operator, we will do our best to push Thailand’s business events forward, promote the exhibition industry in the global MICE market, as well as help the industry overcome challenges with respect to a shortage of experienced staffs.
Mr. Tamtid Paoin, HR Employer Branding Supervisor, added “The Human Resources Department will soon be accepting new applications. We highly encourage college students to partake in this comprehensive summer course to gain hands-on experience from well-versed industry professionals. We are currently training 40 college students from various universities citywide. The study is expected to be completed by June 2022.”
TravelDailyNews Asia-Pacific editorial team has an experience of over 35 years in B2B travel journalism as well as in tourism & hospitality marketing and communications.
