New websites to improve accessibility to customers in the fast-growing region
Singapore – InterContinental Hotels Group, one of the world’s largest hotel companies, has launched Bahasa Indonesia and Thai language booking websites, bolstering its rapid expansion efforts across South East Asia. This latest development follows the successful launch of both language versions of the IHG mobile app earlier this year.
With the addition of the two new language sites, IHG now supports online booking websites in 17 different languages, meeting the needs of the growing number of global consumers who rely on online and mobile channels for travel research and bookings.
The launch also includes IHG’s portfolio of brand websites in both languages, including: the Holiday Inn brand family; InterContinental Hotels & Resorts, Crowne Plaza and Hotel Indigo.
Shailesh Pallipuram, IHG, Vice President Sales & Marketing, South East Asia & Korea commented, “With unprecedented economic and technological advancements across South East Asia, we’re seeing a rise in tech and mobile-savvy consumers in the region who rely on Internet and mobile app bookings for their travel needs.”
“In particular, Indonesia and Thailand have both experienced significant growth in ecommerce on a national level – a testament to the evolving consumer habits and platform preferences in these markets. The addition of Bahasa Indonesia and Thai to our online customer touchpoints complements IHG’s strategy to strengthen our digital presence in this region,” he said.
This launch builds on a rich legacy of innovation when it comes to online booking capabilities. IHG was the first hotel organisation to make online booking possible in 1995, followed by the launch of its industry-first Lowest Internet Rate Guarantee in 2002. IHG later launched the Best Price Guarantee – the most powerful price guarantee programme in the industry – in 2011, and plans to continue to expand its global reach and impact with additional language websites in the future. Last year, the company rolled out Your Rate by IHG Rewards Club, an exclusive rate offered to IHG Rewards Club member when the book direct.
IHG currently operates 20 hotels in Indonesia and 22 hotels in Thailand across five brands, including: InterContinental, Crowne Plaza, Holiday Inn, Holiday Inn Express, and Hotel Indigo. Over the next three to five years, the group is planning to open another 18 and 13 hotels in Indonesia and Thailand respectively.
Across South East Asia, there are 68 IHG hotels open across eight countries, with a further 56 hotels in the development pipeline opening in the next three to five years.
Angelos is the news editor for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). His role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy. He currently studies Communication, Media & Culture in Panteion University of Political & Social Studies of Athens.
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