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The International Association of Exhibitions and Events (IAEE) has created a new program focusing on sales strategies and training. The IAEE Sales Academy is a professional certificate program built on the renowned Sandler concept of incremental growth and change over time – supported by repetition, reinforcement and coaching.
The program consists of two parts:
The Two-Day Boot Camp
The IAEE Sales Academy addresses all three areas necessary for success: attitude, behavior and technique. The participant-centric boot camp – partly motivational, partly instructional – provides participants with the concept, knowledge and understanding of the topic as it applies to their selling environment. Through appropriate exercises, attendees will refine their sales-development plan, practice strategies and techniques in a safe environment, and develop their skills, before interacting with prospects and customers.
The Reinforcement Program
Psychological studies prove that memory fades very quickly. After even the most inspiring seminars, participants feel good and plan to put into action ideas they have heard, but within 48 hours most people can only remember a few one-liners and power phrases. As a result, no permanent change takes place in their performance or results. In the monthly 90-minute virtual learning labs following the boot-camp, participants will continue to reinforce the behaviors and techniques learned at the Academy to achieve lasting behavioral change and master new skills.
Those currently enrolled in the CEM Learning Program are eligible to earn 12 professional development hours by completing the IAEE Sales Academy.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
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