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IAAPA Asain Expo exceeds expectations

The International Association of Amusement Parks and Attractions (IAAPA) had a preliminary attendance of more than 3,300 registered attendees at the IAAPA Asian Expo 2006, indicating a resounding success at the…

The International Association of Amusement Parks and Attractions (IAAPA) had a preliminary attendance of more than 3,300 registered attendees at the IAAPA Asian Expo 2006, indicating a resounding success at the three-day event held at the Shanghai New International Expo Centre.

“The show floor was vibrant,” said Charlie Bray, IAAPA president and CEO. “With attendees from more than 65 countries filling the show floor, this has been the best IAAPA Asian Expo ever!”

The IAAPA Asian Expo 2006 hosted 128 world class exhibitors and utilized 2,520 net square meters of exhibit space, a 13 percent increase from 2005.

“Coming to Mainland China was a solid decision, and we have great opportunities in future years to continue to expand this show in the fastest growing region in our industry in the world,” continues Bray.

On the heels of continued improvement in the global economic outlook, the event witnessed an increase in the number of qualified buyers and business deals. An overall sentiment of success and a true international mix was the talk of the show floor.

Wu Hu of Shenyang Chuangai Amusement Equipment Company, China, closed several deals during the three-day exposition stating, “This is my second year exhibiting and this year has been a great show for my company. We have much work ahead.”

Suzanne Warner of Tentology, Canada was pleased with the quality of buyers, “The attendees were excellent, with a large number of international buyers, 90% of the people we spoke to we consider strong leads.”

Premier Rides, USA, began investing in Research and Development, by opening an office in Beijing in 1995; “China and the Middle East are no doubt the center of growth in this region. Manufacturers who are thinking of doing business in this area realize that unique opportunities present unique challenges,” according to Jim Seay, president. “The international mix of this year’s buyers was exceptional, and future destinations for the Expo of Bangkok, Macau and Beijing are excellent.”

As one of the Amusement industry’s prime markets, Asia is home to five of the ten most visited amusement parks in the world. According to Price Waterhousecoopers, LLP and Media Outlook report, the Asian amusement industry is expected to have an average yearly revenue growth rate of 5.9 percent generating RMB 65.6 billion (USD$8.2 billion) in revenues by 2010.

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