About 8.3 million people from Asia visited USA in 2012 and this is forecasted to grow almost 60 per cent by 2018.
American road trips have long ranked among the best in the world and Hertz is launching a campaign in Asia to promote self-drive holidays in USA.
The world’s leading general use car rental brand is offering 15 per cent off rentals for all car groups in USA – including its sought-after Prestige, Adrenaline and Green Traveller Collections – from now until 31 July 2014. Thereafter, it will offer 10 per cent off all car groups, including the three collections, until 31 December 2014.
The world’s leading general use car rental brand has a wide-ranging car fleet available in USA, from iconic muscle cars (Adrenaline Collection) and luxurious vehicles (Prestige Collection) to eco-friendly hybrid vehicles (Green Traveller Collection) and family-friendly models (Standard Car Groups). The offer aims to boost the already growing number of car rentals in USA from this region’s leisure premium holidaymakers of ages 25 and above.
About 8.3 million people from Asia visited USA in 2012 and this is forecasted to grow almost 60 per cent by 2018.
With its robust outbound leisure travel market, Singapore is likely to be a key contributor to this growing number. Singaporean residents are expected to make some 8.7 million trips in 2014 and this is projected to rise to 11.8 million by 2020.
Those who visit USA are likely to head to Los Angeles, San Francisco, Las Vegas, Orlando, Hawaii or New York, with these being the most popular car rental pickup locations among Singaporean customers. While many choose standard cars, such as the Toyota Corolla and Nissan Xterra SUV, a growing number are opting for more specialised rides, with top choices being the Chevrolet Camaro SS convertible (Adrenaline Collection), the Mercedes GL450 (Prestige Collection) and the Toyota Prius Hybrid (Green Traveller Collection).
Typically, car rental companies are able to guarantee only the car group, which means that a consumer may be assigned any car model within that group. Hertz Collections, however, allow consumers to reserve the exact car of their choice – a key selling point for many.
In fact, the increase in rentals for Hertz Collections was almost five times more than the increase in rentals for standard cars by customers in Singapore travelling to USA between 2012 and 2013.
[1] Office of Travel and Tourism Industries (OTTI)
[2] The Future of Outbound Travel in Asia/Pacific
https://www.masterintelligence.com/content/intelligence/en/research/reports/2014/the-future-of-outbound-travel-in-asia-pacific.html
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
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