Travellers immersed themselves in the brand’s avant garde spirit through extraordinary destinations to uncover the icon products’ origins and the ultimate beauty destination of skincare.
In collaboration with China Duty Free Group, the decadent gold theme of Helena Rubinstein ran throughout Rosewood Sanya Hotel for travellers to enjoy a beautifully crafted Helena Rubinstein afternoon tea, as well as in- room sampling treats. Featuring its hero products Re-Plasty Age Recovery Night Cream, Powercell Skinmunity Serum and Prodigy Cellglow Concentrate, three highly interactive immersive rooms transported guests from Hainan to the beauty destinations of its product origins – Switzerland La Clinic Montreux, France Brittany Coast and Swiss Alps.
A VIP event was held from 3-6 December for guests to indulge in skincare masterclasses, DIY aroma stone sessions, personalised 1-on-1 skin consultation, hand massage, and cocktails at the Helena Rubinstein sky bar.
Influencers and socialites also joined a highly exclusive three-day Helena Rubinstein Hainan Journey to enjoy lunch by the sea before unwinding at the spa and returning to their specially decorated guest rooms. The campaign concluded on a high on 12 December with a livestream when top celebrity, Rainie Yang, took brand lovers along on a very personal experience as she travelled and explored Helena Rubinstein’s beauty destinations via virtual technology.
“We are incredibly pleased to conclude the year on a high with one of our largest-ever travel retail campaigns together with China Duty Free Group. The ‘Explore Your Beauty Destination’ campaign successfully spanned in two locations in two months, elevating the brand’s unique position as an avant-garde premium skincare brand while connecting beauty savvy travellers in the unique universe of Travel Retail,” says Fion Ng, General Manager of Helena Rubinstein Travel Retail Asia Pacific.
“On behalf of the China Duty Free Group family, we would like to express our appreciation to Helena Rubinstein Travel Retail Asia Pacific for the successful ‘Explore Your Beauty Destination’ campaign. We’re glad to have brought yet another novel event for our regulars and guests, reinventing the way luxury travel could be experienced – a value that we resonate with, and share with all of our close partners,” says Grace Wang, General Manager of Perfume & Cosmetics, Central Merchandising Division at China Duty Free Group.
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