The Shop Guam Festival 2012 launched on October 4, 2012 at GVB’s 6th Annual Global Media Corps Gathering in which over 70 members of major media outlets from eight of Guam’s key tourism markets were invited to Guam.
TUMON, GUAM – Guam Visitors Bureau (GVB) has launched “Shop Guam Festival 2012,” Guam’s first global social media marketing campaign that aims to aggressively brand and market Guam as a premier shopping destination in the Western Pacific that is modern, trendy and fashionable. The campaign will award eight individuals from eight target markets the opportunity to become Shop Guam Festival Ambassadors and win sponsored trips to Guam that include airfare, accommodations, ground transportation, a shopping budget of $6,000.00 and a fully-sponsored shopping tour of Guam during the island’s most active retail season.
The Shop Guam Festival 2012 launched on October 4, 2012 at GVB’s 6th Annual Global Media Corps Gathering in which over 70 members of major media outlets from eight of Guam’s key tourism markets were invited to Guam to tour and experience the island’s cultural and historical sites, retail malls and boutique stores. GVB estimates the total global circulation/viewership of the global media fam at over 247 million and expects to generate an estimated $4 million dollars in global coverage for Guam through the global media fam tour and the Shop Guam Festival.
“We are honored to be partnering with retailers and members in promoting Guam as a world class shopping destination,” said GVB General Manager Joann Camacho. “The global traveling population is getting younger and social media plays a vital role in any destination’s success. This social media campaign will be one of many as GVB continues to evolve its marketing strategies to stay relevant in our source markets. We are excited for what the future holds for Guam and together, we will achieve success for our people.”
One (1) Shop Guam Festival Ambassador will be selected from each of Guam’s eight key tourism markets: China, Hong Kong, Japan, South Korea, Philippines, Taiwan, North America and Russia. The Shop Guam Festival Ambassadors will be carefully screened and selected based upon the candidate’s social media popularity, their retail, fashion and travel industry influence in their home country, and other criteria.
The shopping ambassadors will be required to travel to Guam during the week of November 23 to November 30, 2012. Throughout that week each shopping ambassador will be required to document and share their Guam shopping experience via various social media platforms, engage their followers and generate online buzz about their shopping experience as well as their overall vacation experience in Guam.
“Guam Visitors Bureau is excited to launch the Shop Guam Festival. It’s our first global social media campaign and one of our goals with this campaign is to create an interactive shopping experience for our visitors that highlights Guam as a modern, diverse, customer-centric destination to shop. Guam truly has it all when it comes to shopping and we want to highlight that along with Guam’s unique culture and proud heritage,” said Pilar Laguana, GVB Marketing Manager.
The Shop Guam Festival campaign aims to promote Guam’s tax-free shopping, diverse brand inventory and friendly retail staff and to generate tourists’ awareness of US retail sales during the year-end holiday season. The campaign will run a total of 120 days, throughout the holiday sales season in Guam, from late September 2012 to early January 2013. The Shop Guam Festival Ambassador winners will be announced on October 26, 2012.
The Shop Guam Festival 2012 sponsors are: Premier Sponsor -Bank of Guam; Diamond Sponsors- Guam Premier Outlets, The Plaza, Tumon Sands Plaza and DFS Galleria; Silver Sponsors -Baldyga Group, Hertz, Shotguns and Skydive Guam.
Photo caption: The Guam Visitors Bureau hosted its 6th Global Media Gathering with over 70 members of major media outlets from Japan, Korea, China, Taiwan, Hong Kong, Philippines, Russia and North America were invited to tour and experience the island’s cultural and historical sites, retail shopping malls and boutique stores.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
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