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A pioneering collaboration between Gekko, the online personal shopping assistant for hotels, and leading travel publisher DK Eyewitness Travel, has been unveiled at ITB Berlin.
From today, the hotel content of traveldk.com, the award-winning website from DK Eyewitness Travel, will include GEKKO Links – a patent-pending, innovative technology which provides users with in-depth hotel information including imagery, maps, reviews, latest availability and price comparison, thus facilitating their booking process and helping them make informed hotel booking decisions. By simply adding a few lines of code, GEKKO Links will identify hotel names and references on traveldk.com and bring relevant information to the user at the time and place they need it.
traveldk.com features content from DK’s best-selling Top 10 guidebook series and has won numerous awards for its innovative ‘create your own guide’ capability. In a strategic move to enhance its users’ experience, it has applied GEKKO Links and GEKKO’s hotel search engine to the functionality of its site.
Now when reviewing and researching destinations and hotels, visitors to traveldk.com can simply hover over a hotel name to look at photo’s of the hotel, view best prices, check availability and even book the hotel directly, all without ever having to leave the publisher’s site.
Michel Cassius, CEO of Gekko.com explains: “We created our products and technology to improve the discovery and booking experience for users wherever they are. At a time when publishers look at new sources of revenue we bring a layer of e-commerce to their editorial, increasing the value of their original content.
“When we approached the DK Eyewitness Travel team with the GEKKO Links concept there was a mutual excitement for the potential this partnership could reach and what the end result would look like for the user. We are pleased to be launching this partnership today, at one of the travel industry’s most esteemed trade events, and we look forward to seeing how the functionality is received by traveldk.com customers.”
Liz Statham, Head of Marketing at DK Eyewitness Travel commented: “We are really excited to be the first travel publisher to incorporate Gekko’s innovative hotel recommendation tools into our website. The pop-up functionality makes searching for and booking accommodation on traveldk.com a really easy, intuitive experience, and fits perfectly with our brand USP of ‘showing you what others only tell you’”.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
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