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First Hotel Indigo in Singapore inked for prime heritage site

The 131-room Hotel Indigo Singapore Katong will mark the entry of IHG's boutique brand onto Singapore's shores.

InterContinental Hotels Group (IHG), one of the world’s largest hotel companies, has signed a management agreement with consortium Katong Holdings Private Limited to develop Singapore’s first Hotel Indigo property at Joo Chiat, one of the country’s key heritage sites. The 131-room Hotel Indigo Singapore Katong will mark the entry of IHG’s boutique brand onto Singapore’s shores.
The deal will also see the development of the third and largest Holiday Inn Express in Singapore: the 451-room Holiday Inn Express Singapore Katong
Both hotels will be located in the Joo Chiat neighbourhood of Katong in the eastern part of Singapore – a short 15-minute drive from the world famous Changi Airport and in close proximity to the upcoming Marine Parade metro station.
Joo Chiat, recently earmarked by the government as Singapore’s first heritage town and teeming with rich cultural stories from the city’s colourful history, is an up and coming destination renowned for its unique heritage influenced by a combination of Peranakan (Straits-Chinese), Eurasian, Malay, Indian and Chinese cultures. The mixed-use development which the hotels will be part of will also include a number of carefully selected independent food and beverage outlets.
Hotel Indigo is IHG’s boutique brand, offering guests the individuality of a boutique hotel but with the benefits and reassurance of one of the world’s largest hotel companies behind it. Every Hotel Indigo property is designed to reflect the local neighbourhood. From the building design, to the hotel’s artwork and locally-inspired menus, each Hotel Indigo is unique to its surroundings, so no two hotels are the same. In addition, guests can look forward to immersing in stories of the neighbourhood through creatively crafted spaces reflecting the area’s vibrant heritage – a key cornerstone of the brand.
Complementing the host of food and beverage around the vicinity, Hotel Indigo Singapore Katong will feature an all-day dining restaurant and a second food and beverage outlet. The hotel will also have one meeting room. Guests can wind down by the swimming pool, work out at the fitness centre or seek respite in the sanctuary space.
Catering to value-conscious travellers, Holiday Inn Express Singapore Katong will feature one meeting room and a comfortable breakfast area called The Great Room. The hotel will also offer guests a smart and convenient stay through:
– Free and fast Wi-Fi available in guest rooms and throughout the hotel so they stay connected all day, every day
– Free Express Start™ Breakfast or a Grab & Go option for a smart start to the day
– A comfortable and restful sleep with high quality bedding and a choice of firm or soft pillows
– Self-service business centre and laundry room for their everyday needs
– Access to the fitness centre to indulge in their fitness regime any time
Both hotels, expected to open in 2016, will cement IHG’s market-leading position as one of the largest international hotel groups in Singapore.
Hotel Indigo Katong Singapore will represent the launch of the fifth brand under IHG’s portfolio in the city.
Clarence Tan, Senior Vice President, Development, Asia, Middle East and Africa, IHG, said: “Our recent years in Singapore have been nothing short of exciting. We are seeing growth at a remarkable pace with the launch of yet another of our brands in the market, having just brought Holiday Inn Express into Singapore last year.
The opening of these two hotels in partnership with Katong Holdings Private Limited will be significant milestones for our presence in Singapore. There is a great story to tell with the rich heritage of the Joo Chiat area, which makes it the perfect location for our first Hotel Indigo. We will design the hotel to bring out the neighbourhood story in true Hotel Indigo fashion.”
“Opening our third Holiday Inn Express alongside it means we are able to help our value-conscious guests experience the authentic ethnic cultures of Singapore from a whole new part of the city,” Clarence added.
Mr Leow Ban Leong, Director, Katong Holdings Private Limited, said: “With a plot of land this significant, we needed to find a suitable partner with the right brands to develop these hotels. IHG attracted us with their diverse portfolio of brands catering to different segments of travellers, but what won us over was their combined Hotel Indigo and Holiday Inn Express proposition which is vastly different from other proposals we received.” 
Their scale also translates into strong delivery systems which we believe will help drive guests through our doors and we look forward to a successful partnership with them.
IHG currently has six hotels (more than 2,200 rooms) open across four brands in Singapore: InterContinental Singapore, Crowne Plaza Changi Airport, Holiday Inn Singapore Orchard City Centre, Holiday Inn Singapore Atrium, Holiday Inn Express Singapore Orchard Road and Holiday Inn Express Singapore Clarke Quay.
Hotel Indigo is celebrating its tenth anniversary this year. Globally, there are 60 Hotel Indigo properties, with a further 56 in the development pipeline. The first Hotel Indigo in South East Asia will open in Thailand with Hotel Indigo Bangkok Wireless Road, while the first resort property under the brand will open in Bali, Seminyak by end 2015.
Holiday Inn Express is one of the largest and fastest growing brands in the industry. IHG currently have nearly 2,300 Holiday Inn Express hotels open across 34 countries around the world, with 498 due to open in the next three to five years. In South East Asia alone there are eight Holiday Inn Express hotels open across three countries, of which two are in Singapore, with a further 18 hotels in the development pipeline across the region.
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