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The award-winning Emirates Towers Hotel, part of Dubai-based luxury hospitality group Jumeirah International, announced the launching of the Middle East`s first hotel floor exclusively for women…
The award-winning Emirates Towers Hotel, part of Dubai-based luxury hospitality group Jumeirah International, announced the launching of the Middle East`s first hotel floor exclusively for women. In the first initiative of its kind, the ladies-only floor was launched in association with Chopard, featuring amenities by Chopard exclusively.
Situated on the 40th floor of the Emirates Towers Hotel, featuring 10 Tower Rooms and one Apex Suite, the Chopard ladies floor is designed for the travelling executive woman seeking sophistication, luxury and exclusivity. Serviced only by female staff including colleagues from departments such as engineering, security and room service, the Chopard ladies floor caters to privacy and comfort for lady travellers. Amenities provided exclusively by Chopard include lavish bathing products, luxurious cosmetics and a cosmetics fridge, extraordinary fragrances, and ladies make-up accessories.
Guests to the Chopard ladies floor are greeted by original flower arrangements and turn down fragrances such as Casmir, Casran and Infiniment Chopard. Guests are encouraged to unwind using the specialty yoga mat and instructional DVD available in the rooms, as well as take advantage of the many entertainment DVDs also available for viewing. Guests will enjoy a luxurious bathing experience on the Chopard ladies floor using Chopard bath line products, the fine quality towels branded by Chopard, and the comfortable terry clothe bathrobe or the classic Jacquard kimono. Even the duvet and bed linens have been exclusively woven for the Chopard ladies floor at Emirates Towers, the award-winning hotel catering to GCC and international business and leisure travellers.
Doris Greif, General Manager of Emirates Towers describes how this concept was specifically developed and designed for executive female travellers. Industry reports have shown that the number of female executives travelling alone has increased considerably which creates a very attractive niche for hotels, said Greif. We introduced this concept on a trial basis to our guests and the response was tremendous, which certainly indicates there is a need for such a concept within the Middle East.
Our decision to introduce this concept was influenced by the increase in average spending by women travellers on an annual basis, in addition to their heightened expectations when it comes to quality service, added Greif. Jumeirah International has always been committed to high quality service and partnering with a prestigious brand like Chopard is a testament to that standard, as well as an exciting innovation for us.
Mrs Caroline Gruosi-Scheufele, Co-President of Chopard said It is with great pleasure that Chopard is taking part in this `premiere` of the Chopard Ladies Floor. I think it is important for a woman to take care of herself and her body: wellness can definitely allow you to find that personal and privileged moment. She added: I have to say that the beauty of a jewel or a watch comes also from the person wearing it – we all know that if you feel good about yourself then everything will just look even more beautiful!
An added advantage for women staying at the Emirates Towers Hotel is the proximity of the Boulevard, which is part of the same complex. The Boulevard features over 40 retails outlets, ranging from top fashion boutiques and jewellery to coffee shops, as well as a variety of restaurants offering exquisite cuisine from around the world.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
