Khalid Ahmed bin Sulayem, Director General of Dubai’s Department of Tourism and Commerce Marketing, has set new world highs for Dubai in the last few months according to STR Global the market leader in monitoring hotel performance trends worldwide, in their report released on September 23 on the performance of hotels in Africa and the Middle East.
Dubai was placed first globally in terms of average room rate, which hit USD 290 last August. Paris came in second place (USD 280) and New York in third place (USD 261) and Rome in fourth place (USD 237) and London in fifth place with its average room rate being USD 230. According to STR Global Dubai also ranked first in terms of average revenues per room, which was 237 dollars with Paris coming in second (USD 217), New York in third place (216 dollars), London fourth(USD 185) and Rome in fifth (USD 154 ). Dubai’s leading position of having the highest hotel occupancy rate was edged by New York which was first in this category with 83% in the same period. Dubai stands in second position qt 81.6%.
Bin Sulayem said in a press statement in the World Travel Market taking in London, that the last few weeks have seen the opening of many hotel and tourism projects in Dubai which together have hugely contributed the tourism product of the emirate, such as the opening of Atlantis Hotel and The Dubai Mall. He also pointed out that the near future will witness big tourist developments in Dubai. Bin Sulayem said that Dubai’s largest participation World Travel Market till date reflects the demand from the major tour companies and the importance of the British market.
Bin Sulayem added that five international markets which have showed tremendous increase in tourist numbers in Dubai from 2003 to 2007 were Japan which had 68,235 visitors in 2003 rising to 74,093 in 2007, an increase of 174%; the number of tourists from Italy were 82,337 in 2003 which increased to 93,258 in 2007, a 147% increase; from Australia and New Zealand from 95,476 in 2003 to , 119,202 in 2007, an increase of 163%; and from Germany tourists number grew from 682,156 in 2003 to 657,235 in 2007. Bin Sulayem also pointed out that the number of UK tourists in 2007 to Dubai only amounted to 752,381.
Bin Sulayem also said that the number of hotels operating in Dubai are currently 343 with the total number of rooms being 38,748; which includes 50 five-star hotels with a total of 16,174 rooms; 53 four-star hotels with a total of 8964 rooms; 47 three-stars hotel with 5096 rooms; 42 celebrity hotels with a total of 3412 rooms; 132 one-star category hotels with a total of 4618 rooms and 19 hotels in the Guest House category with 484 rooms. Hotel apartments in Dubai currently amount to 150 including 39 Al-deluxe and 111 of the Standard categories.
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