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Cristal Hotels and Resorts, one of the fastest-growing hotel chains in the region, has announced plans to open up eight new hotels in China as part of an Asian expansion programme which will extensively explore market opportunities in Singapore, Malaysia, Indonesia, Hong Kong, and mainland China.
Cristal Hotels is currently attending the invitation-only Asia Luxury Travel Market (ALTM) exhibition and conference taking place from June 14 to 17, 2010 at the Shanghai Exhibition Centre in Shanghai, China to better assess opportunities in the region. The company has already confirmed plans to expand in Qatar and in the Kingdom of Saudi Arabia, particularly into Riyadh, Jeddah, Khobar and Mecca. Its Abu Dhabi hotel has become one of the most sought after business hotels in the UAE capital despite opening up just less than a year ago.
“Regardless of the state of the economy global companies will still need to send their key people abroad, thus the resilience of our sector despite the downturn. We want to take advantage of this steady flow of business and establish a strong presence in the emerging markets of Asia as part of our overall Middle East & Asia growth strategy. We also want to maintain our reputation for upholding the highest levels of quality and excellence, and events such as ALTM enable us to achieve this end,” said Peter Blackburn, CEO, Cristal Hotels and Resorts.
Cristal Hotels and Resorts has made a name for itself as a leading business hotel brand in Abu Dhabi since launching its local branch at the heart of the UAE capital’s business district in 2009. Cristal Hotel Abu Dhabi features 192 rooms and suites, food and beverage outlets, a business center and meeting rooms, underground parking, and leisure and lifestyle amenities such as an indoor pool, a sauna and a beauty salon.
TravelDailyNews Asia-Pacific editorial team has an experience of over 35 years in B2B travel journalism as well as in tourism & hospitality marketing and communications.
