The Chic Outlet Shopping Villages by Value Retail have announced a key new partnership with Cathay Pacific’s Asia Miles frequent flyer programme, an important move as the shopping centre will soon open its first “Village” in China.
SINGAPORE- Shopping at the nine Chic Outlet Shopping Villages across Europe is now an even more rewarding experience for Cathay Pacific Asia Miles Members. Through this new partnership, Members of the programme will be entitled to receive two Miles for every £1 or €1 spent in any of the luxury outlet boutiques across the nine Chic Outlet Shopping Villages.
Asia Miles, the reward currency accrued through the Cathay Pacific Asia Miles programme, can be redeemed for flights, flight upgrades, hotels, and car hire.
“We are delighted to be working with Cathay Pacific and to participate in the Asia Miles programme. This is an key partnership for us, giving the opportunity to further connect with our Eastern guests and will be beneficial for continuing to drive inbound tourism and increased footfall to the Chic Outlet Shopping Villages across Europe and the regions they reside in from our core Asian markets,” comments Ian Stazicker, Head of Tourism, Chic Outlet Shopping.
Stephen SY Wong, Director and General Manager of Asia Miles Ltd, said, “We are very excited to welcome Chic Outlet Shopping as our newest partner in the retail category. We have 4.5 million Asia Miles members worldwide and Europe has always been an attractive destination for our members for visiting and shopping. Chic Outlet Shopping will complement our rich array of partners.”
Chic Outlet Shopping Head of Tourism, Ian Stazicker, also welcomed the partnership. “This new alliance with Asia Miles offers a further opportunity for our global customers to enjoy added value when visiting Chic Outlet Shopping Villages. This partnership reflects the importance of the Hong Kong and wider Asia market to the Collection and the consistent growth in sales that we continue to see from the region.
“The alliance will be beneficial for enhancing the visibility of the Collection to a worldwide audience and offers Asia Miles members a great opportunity to earn and accumulate more Miles.”
To collect their Miles, Members must present their receipts along with proof of Membership at the Tourism Information or Welcome Centre in the Village on the day of purchase. Chic Outlet Shopping is the brainchild of Value Retail, a company exclusively specialized in the development and operation of luxury outlet shopping Villages. The Villages offer the authentic previous seasons’ collections of leading luxury fashion and lifestyle brands with savings of up to 60%, and sometimes more, on the recommended retail price, all year round.
Within easy reach of some of Europe’s and China’s favourite gateway cities – London, Dublin, Paris, Madrid, Barcelona, Milan, Bologna, Brussels, Antwerp, Cologne,
Frankfurt, Munich and, coming soon Suzhou– the Villages are synonymous with high fashion, superior service and hospitality, a calendar of celebrated events, and exceptional value for money. Located in regions of cultural and historic renown, the Villages have become international tourist destinations in their own right. Value Retail’s new venture to bring its distinctive Chic Outlet Shopping Villages to China will see its first Village – Suzhou Village – located in historic Suzhou, 80 km west of Shanghai.
Luc Citrinot a French national is a freelance journalist and consultant in tourism and air transport with over 20 years experience. Based in Paris and Bangkok, he works for various travel and air transport trade publications in Europe and Asia.
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