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Targets 35% more international passengers

CEB expands flight operations by 18% in 2011

The Philippines’ largest national flag carrier, Cebu Pacific plans to increase flight frequencies by 18% in 2011, making available a total of 14.5 million airline seats for its passengers.

“We aim to fly 12 million passengers in 2011, an 18% increase from last year’s targets. Internationally, we plan to grow our passenger base by 35%,” said CEB VP for Marketing and Distribution Candice Iyog.

The airline said it is factoring in an expected 20% increase in passengers to Greater China, where it flies to Beijing, Shanghai, Guangzhou, Taipei, Macau and Hong Kong. CEB currently flies 80 flights weekly from the Philippines to Greater China.

Iyog added, “We have also just recently announced the beginning of CEB’s Manila-Busan operations this June. We already fly to South Korea’s 2nd largest city from Cebu, and this new route will allow more tourism and business between the two countries.”

She said that the number of flights to Beijing and Guangzhou will also be increased this year to accommodate passenger demand.

CEB has already added flights to Hong Kong, Kuala Lumpur, Brunei, Singapore, Ho Chi Minh and Jakarta last December. It is slated to increase flight frequencies to Seoul (Incheon) and Bangkok in the first quarter this year.

“We are expecting the delivery of our 25th brand-new Airbus A320 aircraft in the last week of January, and four more brand-new aircraft in 2011,” she added.

By the end of 2011, CEB will be operating a fleet of 37 aircraft – with an average age of less than 2.5 years – one of the most modern aircraft fleets in the world. Between 2012 and 2014, Cebu Pacific will take an additional 16 Airbus A320 aircraft.

The first low-cost carrier in Asia, CEB currently operates over 260 flights daily to 16 international destinations and 33 domestic destinations. It flew almost 10.5 million passengers in 2010, exceeding targets with a 19% increase over 2009. Its international passengers also grew by 38% in 2010.

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Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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