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Carlson will officially launch its new hotel loyalty program, Club Carlson, on March 31, 2011. Formerly known as goldpoints plus, the new program offers members an enriched array of first-class redemption opportunities and enhanced benefits, as well as new vacation options through partnerships with CWT Vacations and Club Med. To support the launch of Club Carlson, Carlson is offering a “Stay Twice, Earn a Free Night” offer at any of its more than 1,000 branded hotels worldwide – including Radisson, Country Inns & Suites by Carlson, Park Inn by Radisson and Park Plaza hotels. Existing and newly enrolled members who register and then stay twice at a Carlson property during the promotional period between April 15 and June 15 can earn a free night’s stay to use by December 31, 2011.
Redemption:
- Through a partnership with CWT Vacations, Club Carlson will offer U.S. members a choice of hundreds of independent hotels in top vacation destinations including Hawaii, Las Vegas, ski resorts and cruises.
- Club Carlson has teamed up with Club Med, world specialist of upscale, friendly multi-cultural all-inclusive vacations, to offer Club Carlson members in the U.S. and Canada the ability to redeem points toward stays at any of the 80, all-inclusive Club Med resorts worldwide, including the newly renovated Sandpiper Bay in Port Saint Lucie, Fla.
- Members can redeem points at any of Carlson’s 1,070 hotels in 77 countries, including the company’s 42 stunning resorts in the Caribbean, Europe, Latin America and Asia Pacific.
- To provide members with low point redemption options, Carlson has added 20 new retail and restaurant partners, including Best Buy, iTunes, Target® and T.G.I. Friday’s restaurants for U.S. members.
Consumer Privileges and Benefits:
- Club Carlson offers free Internet at all Radisson hotels worldwide and all Carlson hotels in North America.
- The program has no blackout dates on standard rooms.
- Rollover nights allow elite members to roll over extra nights to qualify toward their next year’s elite status.
- The new Concierge elite tier provides members with complimentary room upgrades and continental breakfast; early check in and late checkout; a 75 percent point bonus on eligible stays; and starting by mid-year, access to a special Concierge Service line for theater and sports tickets, and reservations at top-rated restaurants anywhere in the world.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
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