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Caesars Entertainment and Asia Miles announce partnership

Partnership with Vegas-based hotel group a first for Asia's leading travel and lifestyle reward program

HONG KONG and LAS VEGAS – Caesars Entertainment and Asia Miles announced the companies have formed a new partnership providing Asia Miles’ global membership base greater benefits when they visit Las Vegas and beyond.
Beginning June 3, 2014, members of Asia’s leading travel and lifestyle reward program will be able to earn miles when they stay two consecutive nights or more at select Caesars resorts in Las Vegas, Atlantic City, Lake Tahoe and New Orleans.  Asia Miles’ six million members will earn 500 miles for direct bookings at Caesars Palace, Paris Las Vegas, Planet Hollywood, Nobu Hotel at Caesars Palace, The Cromwell, Caesars Atlantic City, Harrah’s Lake Tahoe and Harrah’s New Orleans.  Members will earn 250 miles for stays booked directly at Bally’s Las Vegas, Flamingo Las Vegas, Harrah’s Las Vegas, The Quad, Rio All-Suite Hotel and Harrah’s Atlantic City.
Caesars Entertainment resorts and, in particular, Caesars Palace in Las Vegas, have long served as an oasis for global travelers,” said Philip Auerbach, Caesars Entertainment Senior Vice President of Hospitality and Entertainment Marketing.  “As we see international travel to Las Vegas increase with greater and greater frequency, our partnership with Asia Miles will make a stay at one of our resorts even more desirable as members will have the opportunity to earn rewards for future experiences when staying with us.”
Not only will Asia Miles members be able to earn miles for Caesars resort stays, while they are with us, they will also have the opportunity to enjoy the unparalleled shopping, dining and entertainment experiences we have created for our guests,” Auerbach continued.  “The collaboration between Caesars Entertainment and Asia Miles is a ‘win’ for our companies and a ‘win’ for our guests; Asia Miles is an exceptional reward program and we look forward to welcoming their members as our guests.”
With 25 world-class airline partners participating in Asia Miles the partnership provides an opportunity for global travelers to become more familiar with Caesars resorts and entertainment offerings available across the company’s U.S. travel destination markets while also helping to broaden Asia Miles’ hospitality footprint in the Americas.
Partnership with Caesars represents a great opportunity for Asia Miles to extend our travel and lifestyle reward program across the globe and expand our footprint providing members with more ways and more chances to earn miles,” said Stephen S Y Wong, Asia Miles Chief Executive Officer. 
Asia Miles is growing and we will continue to add dynamic and valuable partners in each category. With over 500 partners worldwide to earn miles and redeem awards, Asia Miles offers a wide range of partners to choose from.  We will continue to work with only the highest quality partners maintaining the excitement and variety of earning opportunities and rewards redemption for our members as an award-winning reward program,” Wong continued.
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