After just seven months as preliminary members, Berlin and Houston now formally join Cape Town, Copenhagen, Dubai, Edinburgh, Melbourne, San Juan, Singapore and Vancouver to bring the BestCities score card to ten out of ten!
As all ten partners prepare to gather together for the first time at IMEX 2012 in Frankfurt, BestCities board chair, Mr Jerad Bachar said that the Berlin Convention Office of visitBerlin and the Greater Houston Convention and Visitors Bureau had satisfied all the stringent requirements of membership to become full partners as of May 2012.
“Both cities undertook their compliance audit against the BestCities Quality Manual in April 2012 and passed with flying colours. This requirement, that all ten cities adhere to the highest level of service standards, is what differentiates BestCities. Whilst at the same time, it is also the common thread among all BestCities partners that they will provide the same high quality service,” he said.
“The inclusion of Berlin and Houston will also add further value to our international portfolio with enhanced sales opportunities, business leads and an increased global awareness of the BestCities brand,” said Mr Bachar.
Houston is the 4th largest city in the United States and a hub for the energy, medical and aeronautical business sectors. The Houston Airport System offers non-stop flights from 170 destinations around the world whilst the city itself offers a wide array of unique selling points including two major convention centers and unique event spaces like Space Center Houston.
“Qualifying for BestCities membership is a major coup for Houston,” said Greg Ortale, president and CEO of the Greater Houston Convention and Visitors Bureau. “We’re in great company with these incredible cities and we look forward to showcasing Houston to the world through this global alliance.”
Berlin has developed into an internationally renowned convention city and has been named as one of the top five convention cities worldwide by ICCA for the past seven years. The German capital convinces with a large number of convention centres and locations – including the award winning International Congress Center ICC Berlin – as well as Europe’s most modern hotel landscape.
“We are delighted, and very proud, to be joining the BestCities network,” says visitBerlin CEO Burkhard Kieker. “We look forward to working closely with the other partners and extending our marketing reach even further to help us attract more international conventions to Berlin.”
The alliance also receives a perfect score for their top ten initiatives which are available to all ten partners and include: the BestCities quality standards manual, post bid and post event client surveys, bid intelligence registry, knowledge exchange sessions, shared business development resource, client workshops, business leads knowledge transfer, annual LRQA certification renewal, client forums and the exclusivity of membership by invitation only.
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