A PhoCusWright Report predicts a continuous rise and intensified competition in the two maturing Pacific markets…
SHERMAN, CT, USA – Online travel in the Australia-New Zealand (ANZ) market continues to grow at an impressive pace, according to a new report from travel industry research authority PhoCusWright. By 2013, both countries’ online leisure and unmanaged business travel market will comprise 41% of the total travel market, up from 36% in 2011.
The fifth edition of PhoCusWright’s Australia and New Zealand Online Travel Overview reveals that ANZ online leisure and unmanaged business travel gross bookings grew 13% in local currency in 2011 (surging 27% in U.S.-dollar terms). PhoCusWright projects ANZ’s online travel market will continue to grow by double digits through 2013 – at almost twice the pace of the overall travel market.
“Australia-New Zealand’s consolidated air market may account for a big piece of the region’s online travel market, but it is the more fragmented lodging and intermediary arenas that are really heating up,” said Douglas Quinby, PhoCusWright’s senior director, research. “As growth slows – and it certainly is in mature online markets such as Australia and New Zealand – home-grown online and traditional agencies are stepping up the fight, as are some of the global OTAs.”
More information about the market’s evolution as well as projections can be obtained directly at PhoCusWright, a travel industry research authority on how travellers, suppliers and intermediaries connect.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
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