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Air China renews agreement for Amadeus`e-Retail Internet booking engine

Amadeus improves customer flight booking experience for Air China

Amadeus, a leading transaction processor and provider of advanced technology solutions for the global travel and tourism industry, and Air China, China’s national airline carrier, today announced a three year contract extension for Amadeus’ e-Retail solution, which has been used by the airline since 2007 for online sales covering 28 international markets across Asia Pacific, Europe and North America.

With the Amadeus e-Retail solution, Air China’s customers are able to check fares and flight availability, make real-time bookings and benefit from instant e-ticketing. Travellers are also able to use the Amadeus Flex-Pricer search tool, which instantly returns flight and fare options for a wide range of dates via a calendar feature. This makes it much easier for customers to identify dates on which lower fare options are available and is extremely user friendly.

Jia Tiesheng, Director of Sales, Air China, said that a long-term partnership with Amadeus was key to their continued online success. “Through Amadeus e-Retail solution we have significantly grown our online sales across key markets around the world. Our continued e-Commerce partnership with Amadeus allows us to further expand our international online sales and reach important, new markets, which is increasingly important to us with our significant global expansion plans.”

Air China also uses the Amadeus e-commerce solution for its small to medium enterprise corporate customers. Corporate customers of Air China in Australia, Singapore, Canada and the United Kingdom use the Amadeus online tool to book their corporate travel on Air China, in line with their corporate purchasing policies.

John Chapman, Vice President, Airline Group, Amadeus Asia Pacific said, “Asia Pacific is leading the recovery of the travel industry and China will play a key role in this growth. We are delighted that we have been able to contribute to Air China’s international growth and look forward to continued partnership and taking their success to the next level.”

The Amadeus e-Retail Engine benefits Air China customers in all international markets that the airline operates in. This will include travellers in the Philippines in the coming months.

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Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.