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Air India express triumphs at India Digital Summit with gender-neutral innovations and marketing excellence

At the India Digital Summit, Air India Express received three awards for gender-neutral initiatives and marketing brilliance in their rebranding campaign. The event also featured a Make-a-Thon, drawing tech talent nationwide to solve aviation and MSME challenges.

At the India Digital Summit, hosted by the Internet and Mobile Association of India (IAMAI), Air India Express bagged three prestigious accolades.

The jury convicted the airline for its gender-neutral initiatives, including gender-neutral salutations in the guest profiles alongside the booking engine. The airline also won two awards for its marketing initiatives launched as part of the rebranding exercise: Best Search Campaign and Best Video Campaign. The airline also showcased the award-winning features of its website, airindiaexpress.com at the expo area at the summit. The Make-a-Thon event organised in connection with the summit, by IAMAI in association with Air India Express witnessed an overwhelming response, attracting numerous entries from young techies from engineering colleges across the country. The participants came together to address and solve pressing real-world issues from the aviation and MSME industries, enabling them to leverage their coding skills.

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