Agoda has signed a full content distribution agreement with Jin Jiang Hotels, the largest hotel company in China. Jin Jiang Hotels is part of the larger Jin Jiang International Holdings Co., Ltd., a…
Agoda has signed a full content distribution agreement with Jin Jiang Hotels, the largest hotel company in China. Jin Jiang Hotels is part of the larger Jin Jiang International Holdings Co., Ltd., a leading tourism conglomerate in China. Jin Jiang Hotels owns or manages over 310 hotels and inns in China with more than 58,000 rooms/suites and is ranked 22nd among the world`s top 300 hotel companies.
Effective June 2007, the distribution agreement provides Jin Jiang with a platform that enables the fast-growing hotel management company to sell inventory online for over 80 member properties more effectively through Agoda’s comprehensive market coverage throughout the region.
Agoda will see significant enhancement of its coverage for hotels in Shanghai, Hangzhou, Wuhan, and Shenzhen. Under the agreement, Jin Jiang will receive Agoda’s best available rates; all of its hotels will be automatically enrolled in Agoda’s Rewards program to compete with more established brands in the market; and the company can leverage first class and multi-language services at Agoda contact centers.
Wilfred Fan, Agoda’s Vice President, Business Development said, Providing competitive hotel content and the best available rates are top priorities at Agoda. We`re therefore pleased to once again deliver on this key requirement. Securing a distribution agreement with Jin Jiang, the largest Asian-owned hotel company, underscores our ability to provide an efficient, user-friendly marketplace to our consumers.
Fan continued, We`ve clearly stated our desire to bring the widest breadth of hotel content to our users. By successfully negotiating this agreement with Jin Jiang, we`ve added further incentive to use Agoda.com. We remain committed to working with our hotel partners to secure and distribute their content, while at the same time enabling them to reach their distribution and revenue objectives.
According to Michael Meade, Jin Jiang’s Senior Vice President – Sales and Marketing, the company chose Agoda based on the size of its regional distribution network and market reputation. This new agreement allows Jin Jiang Hotels and our newly introduced Central Reservation System (JREZ) to extend our inventory and expand our reach to growing inbound markets, stated Meade. We are happy to rely on Agoda’s expertise in servicing customers from markets such as France, Germany, Scandinavia, and Japan. Their service delivery excellence through 10 years of development is truly world-class. It is a good compliment to Chinese and English language operations.
Jin Jiang’s Central Reservation System (JREZ) is powered and managed by system service provider HUBS1. We are delighted for the opportunity to provide the real-time technology to support the growth of Jin Jiang Hotels’ worldwide distribution channel with Agoda, says D. Teddy Zhang, President and CEO of HUBS1.
